Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.” Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and […]Read more "The Path To Purchase Beyond Retail"
As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and your overall market. This conversation power is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]Read more "The Power of Social Conversations Is Led By the GenX Population"
Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important, […]Read more "2016 Mobile Search Trends Research"
My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills […]Read more "Site Search Can Make – or Break – the Omnichannel Experience"
Being found online is critical to the success of any business today. More than 50% of Google traffic is now coming from mobile devices from people on the go looking for local information. In order to be found in these local mobile searches and within map results it is very important to update and maintain […]Read more "The Importance Of Google-My-Business For Being Found Online"
Wal-Mart Stores, Inc. and Jet.com, Inc. announced they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction. This is a huge […]Read more "WalMart Acquires Jet.Com -Will They Leverage the innovation, Technology & Entrepreneurial Spirit?"
Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
Feeling the pulse of teenagers’ inactivity on its social network, Facebook has dangled more than $ 3 billion in cash to woo Snapchat, the popular photo-messaging start-up used by younger audiences.Read more "Snapchat Turns Down $3 Billion Offer From Facebook"
Generating high-quality leads is an immensely difficult and complex problem to tackle, illustrated by the range of marketers recognizing this challenge. The ways to address it are equally varied and complicated. I don’t want to belittle the challenges you face every day in your job by touting an easy panacea — even if that tends to make for compelling article headlines that get shared widely across the Web.Read more "This Weeks Marketing Research Chart – What is the B2B Marketers Biggest Challenge?"