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Each year major brands race to develop the most talked about Super Bowl Ad. With Pepsi’s recent announcement that they will not be in this years Super Bowl Ad line up opting instead to launch a $20 million dollar social marketing campaign things are getting interesting. In the below Ad Age post this morning a […]Read more "Family Values Make their way to Super Bowl 2010"
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"