Warren Raisch Webinar: BazaarVoice and Rio SEO Combine platforms to Drive High Conversions through Local Search and Consumer Generated Content It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the […]

Driving Local Revenue With Consumer Generated Content

Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]

Google Launches Yet Another Social Platform Called Google +

Google is in the process of “Soft Launching” a project they are calling Google+ this week. They are careful not to call it a product release yet since I don’t think they want that kind of intense review of the offering yet. It has been selectively released and they are already overwhelmed with the amount […]

YouTube Surpasses 100 Videos Per Viewer! YouTube Streams All-Time High of 14.6 Billion Videos Viewed

comScore Releases May 2010 U.S. Online Video Rankings YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA, June 24, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video […]

Marketing Convergence – Are You Ready?

This month I spoke to a group of 400 + marketers at the San Diego Interactive Day event on the topic called Digital Convergence – Are You Ready? it was focused on Emerging Media and the fundamental changes underway in marketing and the overall business landscape primarily driven by recent disruptive developments in technology (Social & Mobile) and more importantly in the cultural psyche […]

Google Launches “Buzz” Taking on Twitter & Facebook

Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz both a social and […]

Forrester Research predicts by 2014 Interactive Marketing will near $55 billion

Predictions for SEM, Social, Mobile, Video and More! Complimentary White Paper This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing. In this white paper, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers.

Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.