Warren Raisch Video interview As I covered in my last post, Marketing Convergence is happing at an accelerated pace and I believe the convergence of the Web, Social Marketing and Mobile represents one of the largest opportunities for companies to extend their brand to consumers on a global basis. I also stated my belief that all marketing should […]Read more "Marketing Convergence Interview | Warren Raisch"
This month I spoke to a group of 400 + marketers at the San Diego Interactive Day event on the topic called Digital Convergence – Are You Ready? it was focused on Emerging Media and the fundamental changes underway in marketing and the overall business landscape primarily driven by recent disruptive developments in technology (Social & Mobile) and more importantly in the cultural psyche […]Read more "Marketing Convergence – Are You Ready?"
Facebook Open Graph Mark Zuckerburg Annonces Facebook Open Graph Mark Zuckerburg anounced at this months F8 conference the launch of Facebooks Open Graph platform which enables many of the Facebook social networking capabilities to be linked to sites outside of Facebook on other content sites like http://www.CNN.com news sites, http://www.Pandora.com music site and Microsofts […]Read more "Facebook Announces Social Graph – A move Forward for the Social Web? Or simply a move to make Facebook more pervasive?"
Google launched Buzz for Mobile which has some great Social Networking features allowing you to make social Network status updates through the Google Mobile voice recognition capabilties. It also adds a new dimension of Google Search relavance to Buzz status update posts by introducing the factor of destination. Letting people know where you are when […]Read more "Google Launches Buzz for Mobile"
Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz both a social and […]Read more "Google Launches “Buzz” Taking on Twitter & Facebook"
According Penny Power, Ecademy founder and author of Know Me, Like Me, Follow Me: what online social networking means for you and your business is set to change the face of business. In her latest business advice show, Penny discusses “What Online Social Networking Means for You and Your Business” Penny Power explains the secret behind […]Read more "Methodology for Successful Social Marketing."
Over the past 5 years the amount of time per day that our kids are spending with media has gone up over an hour to 7 1/2 hours a day. The kids today are starting younger and younger to not only be viewing media but to be communicating, sharing information and engaging with others virtually through a […]Read more "The Connected Generation – Kids Spending 7 1/2 Hours a Day 7 Days a week with Media"
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"
Predictions for SEM, Social, Mobile, Video and More! Complimentary White Paper This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing. In this white paper, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers.
Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.Read more "Forrester Research predicts by 2014 Interactive Marketing will near $55 billion"
Read about and watch the video interview with CEO Rob Katz of Vail Resorts who has been undertaking some radical changes with his companies advertising strategy. He has made a switch from traditional long planning cycle media advertising such as print to more nimble real-time Social media and digital marketing. The Results are fantastic. Visit Warren Raisch’s Think Conversation Blog for the latest in Social Media Marketing Success Stories, Case Studies and Social Marketing training & Research findings.Read more "CEO Makes Radical Shift to Real Time Social Marketing"