Marketing Convergence – Are You Ready?

This month I spoke to a group of 400 + marketers at the San Diego Interactive Day event on the topic called Digital Convergence – Are You Ready? it was focused on  Emerging Media and the  fundamental changes underway in  marketing and the overall business landscape primarily driven by recent disruptive developments in technology (Social  & Mobile)  and more importantly in the cultural psyche […]

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Facebook Announces Social Graph – A move Forward for the Social Web? Or simply a move to make Facebook more pervasive?

  Facebook Open Graph   Mark Zuckerburg Annonces Facebook  Open Graph  Mark Zuckerburg anounced at this months F8 conference the launch of Facebooks Open Graph platform which enables many of the Facebook social networking capabilities to be linked to sites outside of Facebook on other content sites like  news sites, music site and Microsofts […]

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Google Launches Buzz for Mobile

Google launched Buzz for Mobile which has some great Social Networking  features allowing you to make social Network status updates through the Google Mobile voice recognition capabilties. It also adds a new dimension of  Google Search relavance to  Buzz  status update posts by introducing the factor of destination. Letting people know where you are when […]

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Google Launches “Buzz” Taking on Twitter & Facebook

Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space.   Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making  Buzz both a social and […]

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Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program

In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.

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Forrester Research predicts by 2014 Interactive Marketing will near $55 billion

Predictions for SEM, Social, Mobile, Video and More! Complimentary White Paper This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing. In this white paper, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers.

Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.

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