In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"
Visible Technologies , a leading provider of online brand management solutions put together a really solid white paper on Social Media and the four key factors that you can focus on to have high impact. Here is a short excerpt from the White Paper. Download the full report at the below link: http://www.visibletechnologies.com/lp-sm-best-practices-wp.html?gclid=CMiN7d6AqZ4CFShSagod4wrklw Listening, Learning, Engaging and Integrating—The Four […]Read more "Why Social Media Matters"
Social Marketing – A review of Sponsored Marketing. A new industry in born! download the free Forrester Report on Sponsored Conversations at ThinkConversation.com. Read the latest reviews and Social Marketing Success Stories from Warren Raisch visit:
Looking back at the lessons from the Obama Social Marketing Success Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. […]Read more "The Social Pulpit – Barack Obama’s Social Media Toolkit – Download the Whitepaper Now"
Free Nielson Social Marketing Research Report. Come visit http://ThinkConversation.com to find the latest Social Marketing Research, Case Studies, Success Stories and training from Warren Raisch at Think Conversation!Read more "Neilsen Social Marketing Research Reports"
Free Social Marketing Book – The Art of Community Online available for free download at: http://thinkconversation.com Visit the site to find Social Marketing Success Stories, Social Marketing Research, Twitter Success Stories, Facebook Success Stories, Posted by Warren Raisch at: http://ThinkConversation.comRead more "The Art of Community Book- Available For A Free Download"
Social Marketing Success Story – The Charity Water Story. Learn how this small grassroots idea grew into a $10 million dollar success. Visit the site to find Social Marketing Success Stories, Social Marketing Research, Twitter Success Stories, Facebook Success Stories, Posted by Warren Raisch at: http://ThinkConversation.comRead more "The Charity Water Story"