Warren Raisch Webinar: BazaarVoice and Rio SEO Combine platforms to Drive High Conversions through Local Search and Consumer Generated Content It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the […]Read more
Social Media Metrics – If you are an online marketer interested in Social Media then this a great book for you. Social Media Metrics provides a solid foundation for measuring the business value of Social Media. Visit ThinkConversation.com to learn more…Read more "New Social Media Metrics Book – Just out!"
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"
Social Marketing Fun Facts – 2009 Statistics on the success of social marketing. Find the latest Social Media Marketing trends, whitepapers and Social Marketing Success Stories at Thinkconversation.com. Read the daily blog posts from industry expert Warren Raisch.Read more "Social Marketing Fun Facts – 2009 Stats"
Free Nielson Social Marketing Research Report. Come visit http://ThinkConversation.com to find the latest Social Marketing Research, Case Studies, Success Stories and training from Warren Raisch at Think Conversation!Read more "Neilsen Social Marketing Research Reports"
Sports Marketing, Social Marketing Success Stories, Social Marketing Research, Twitter Success Stories, Facebook Success Stories, Posted by Warren Raisch at: http://ThinkConversation.comRead more "Two women with a mission to bring fashion to Sports!"
Social Media Tools Week- Come learn about the latest in Social Marketing and sign up for the most advanced training. Visit the site to find Social Marketing Success Stories, Social Marketing Research, Twitter Success Stories, Facebook Success Stories, Social Marketing Training Posted by Warren Raisch at: http://ThinkConversation.comRead more "Social Media Tools Week Coming up in November"