Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program

In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.

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Why Social Media Matters

Visible Technologies , a leading provider of online brand management solutions put together a really solid white paper on Social Media and the four key factors that you can focus on to have high impact.  Here is a short excerpt from the White Paper. Download the full report at the below link: Listening, Learning, Engaging and Integrating—The Four […]

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The Social Pulpit – Barack Obama’s Social Media Toolkit – Download the Whitepaper Now

Looking back at the lessons from the Obama Social Marketing Success Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. […]

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