Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"
Hulu Delivers Record 856 Million U.S. Video Views in October, Read the latest reasearch on the Top 10 Video Sites along with the top 10 ad networks on ThinkConversation.com, Also find the latest Social Media Marketing success stories and Social Marketing tips from Warren Raisch on this daily blog.Read more "Hulu Delivers Record 856 Million U.S. Video Views in October"
Visible Technologies , a leading provider of online brand management solutions put together a really solid white paper on Social Media and the four key factors that you can focus on to have high impact. Here is a short excerpt from the White Paper. Download the full report at the below link: http://www.visibletechnologies.com/lp-sm-best-practices-wp.html?gclid=CMiN7d6AqZ4CFShSagod4wrklw Listening, Learning, Engaging and Integrating—The Four […]Read more "Why Social Media Matters"
Social Marketing Fun Facts – 2009 Statistics on the success of social marketing. Find the latest Social Media Marketing trends, whitepapers and Social Marketing Success Stories at Thinkconversation.com. Read the daily blog posts from industry expert Warren Raisch.Read more "Social Marketing Fun Facts – 2009 Stats"
Social Marketing – A review of Sponsored Marketing. A new industry in born! download the free Forrester Report on Sponsored Conversations at ThinkConversation.com. Read the latest reviews and Social Marketing Success Stories from Warren Raisch visit: