Optimizing Your Shopping Cart Abandonment

According to Bronto Software and Magento, partnered with Ipsos, online shoppers cart abandonment rates range from 70-80%. The report says that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers. In addition, says the report, the study results of U.S. consumers who made an online purchase within the past twelve months, can help retail marketers and advertisers better understand consumer attitudes and make improvements to the online shopping process.

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Half Of Your eMails Are Not Being Opened ! North America Email Trend Results

According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]

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Digital Media Content & Technology Spend to Reach $1 Trillion in 2013

According to a new report by PQ Media, digital media spending, including unit purchases, subscription access, hardware, software and related services, accounted for 58.7% of worldwide expenditures on overall digital and traditional media content & technology in 2012With expanded broadband and wireless capabilities, increased demand for digital content and devices, and the emerging generation of […]

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