Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
Marketing Sherpa is offering a new research report on ‘ A Tactical Approach To Content Marketing” .
People research before they buy. The average shopper used 10.4 sources of information to make a
purchase decision in 2011, up from 5.3 sources a year earlier, according to a study from Google and
Research released this week from Marketing Sherpa provides insights into the conversion rates of organic search traffic by key industry type. There are a lot of variables that go into factoring conversion rates but this will provide you with some good data to consider. Marketing Research Chart: Conversion rates on organic traffic Q: What is […]Read more "Average Organic Traffic Conversion By Industry Type"
According to Bronto Software and Magento, partnered with Ipsos, online shoppers cart abandonment rates range from 70-80%. The report says that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers. In addition, says the report, the study results of U.S. consumers who made an online purchase within the past twelve months, can help retail marketers and advertisers better understand consumer attitudes and make improvements to the online shopping process.Read more "Optimizing Your Shopping Cart Abandonment"
According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]Read more "Half Of Your eMails Are Not Being Opened ! North America Email Trend Results"
According to a new report by PQ Media, digital media spending, including unit purchases, subscription access, hardware, software and related services, accounted for 58.7% of worldwide expenditures on overall digital and traditional media content & technology in 2012With expanded broadband and wireless capabilities, increased demand for digital content and devices, and the emerging generation of […]Read more "Digital Media Content & Technology Spend to Reach $1 Trillion in 2013"