Optimizing Your Shopping Cart Abandonment

According to Bronto Software and Magento, partnered with Ipsos, online shoppers cart abandonment rates range from 70-80%. The report says that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers. In addition, says the report, the study results of U.S. consumers who made an online purchase within the past twelve months, can help retail marketers and advertisers better understand consumer attitudes and make improvements to the online shopping process.

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Half Of Your eMails Are Not Being Opened ! North America Email Trend Results

According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]

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Digital Media Content & Technology Spend to Reach $1 Trillion in 2013

According to a new report by PQ Media, digital media spending, including unit purchases, subscription access, hardware, software and related services, accounted for 58.7% of worldwide expenditures on overall digital and traditional media content & technology in 2012With expanded broadband and wireless capabilities, increased demand for digital content and devices, and the emerging generation of […]

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Online Shopping Customer Experience Study

The Online Shopping Customer Experience Study provides insights into consumers’ online shopping behaviors and preferences. Other online shopping surveys have focused on purchase or web usability, but this particular survey bridges that gap with a view of perceptions on customer experience from pre-purchase through post-delivery. This study also provides a clear picture of which shipping and post-purchase services enhance customer experience.

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Digitaria’s Warren Raisch ‘Back by Popular Demand’ at DMA 2011 Event

Warren Raich Speaking at DMA 2011 Event in Boston DMA 2011 – Boston MA – Oct 1 -Oct 6 2011 – Warren Raisch presents on Emerging Digital Media in the “Back by Popular Demand Session PRESS RELEASES Digitaria’s Warren Raisch ‘Back by Popular Demand’ at DMA 2011 Event Sep 26, 2011 http://wd.sharethis.com/button/hcounter.php?url=http%3A%2F%2Fwww.digitaria.com%2Fnews%2Fpress-releases%2Fwarren-raisch-digital-convergence-dma11 EVP’s “Digital Convergence” presentation covers […]

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