Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important, […]Read more "2016 Mobile Search Trends Research"
Video Engagement Rates On Mobile Has Soared Over The Last 12 Months
According to new data from Unruly, video engagement rates on mobile devices have soared over the last 12 months, as Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer.
Brands placing smartphones & tablets at heart of engagement strategies Hampshire, UK – 23rd January 2013: As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double […]Read more "Retailers to Spend $55bn Annually on Mobile Marketing by 2015"
Consumer trends are changing and the use of Mobile and Social resources are increasingly becoming a factor in the big retail success stories. The Mobile and Social effects may be more subtle than the headlines about the double-digit growth for in-store and online shoppers for the kickoff of this 2010 holiday shopping season. but I believe that they […]Read more "Mobile & Social impact on Double Digit Sales Growth On Cyber Monday & Black Friday"
Warren Raisch Presents on Emerging Media at the DMA 2010 Event in San Francisco – The convergence of traditional, Digital, Mobile and Social marketing channels has made marketing more complex yet also opens up new one-to-one marketing opportunities.Read more "Warren Raisch Presents “Emerging Media Trends” at DMA 2010 San Francisco"