2016 Mobile Search Trends Research

Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important, […]

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Video Engagement Rates On Mobile Has Soared Over The Last 12 Months

Video Engagement Rates On Mobile Has Soared Over The Last 12 Months
According to new data from Unruly, video engagement rates on mobile devices have soared over the last 12 months, as Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer.

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Mobile & Social impact on Double Digit Sales Growth On Cyber Monday & Black Friday

   Consumer trends are changing and the use of Mobile and Social resources are increasingly becoming a factor in the big retail success stories.  The Mobile and Social effects may be more subtle than the  headlines about the double-digit growth for  in-store and online shoppers for the kickoff of this 2010 holiday shopping season.  but I believe that they […]

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