As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and your overall market. This conversation power is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]Read more "The Power of Social Conversations Is Led By the GenX Population"
Are you ready to start marketing to real people instead of channels and devices? One of our technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people. Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]Read more "The State of People-Based Marketing"
We have all seen the major impact of video on consumers online behavior. Today more than ever video is a must have component to your 2012 Marketing mix. This research report provides insights the use of video in your 2012 mix. More than 48 hours (two days worth) of video are uploaded to YouTube every […]Read more "New Research on Why Video is Essential to Marketers in 2012"
Warren Raisch Presents on Emerging Media at the DMA 2010 Event in San Francisco – The convergence of traditional, Digital, Mobile and Social marketing channels has made marketing more complex yet also opens up new one-to-one marketing opportunities.Read more "Warren Raisch Presents “Emerging Media Trends” at DMA 2010 San Francisco"
Each year major brands race to develop the most talked about Super Bowl Ad. With Pepsi’s recent announcement that they will not be in this years Super Bowl Ad line up opting instead to launch a $20 million dollar social marketing campaign things are getting interesting. In the below Ad Age post this morning a […]Read more "Family Values Make their way to Super Bowl 2010"