Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.
Since many marketers find it difficult to do less or gain more resources for the current workload, the only other option is better integrating the work that is already being conducted. So take out your silo-busting sledgehammer, and read these three ideas for combining your SEO and email tasks to get more done in less time.Read more "Marketing Research Chart: Integrating email and search marketing tactics"
According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]Read more "Half Of Your eMails Are Not Being Opened ! North America Email Trend Results"