The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!

Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.

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Digital Media Content & Technology Spend to Reach $1 Trillion in 2013

According to a new report by PQ Media, digital media spending, including unit purchases, subscription access, hardware, software and related services, accounted for 58.7% of worldwide expenditures on overall digital and traditional media content & technology in 2012With expanded broadband and wireless capabilities, increased demand for digital content and devices, and the emerging generation of […]

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The Transformational Power Of A Digital State Of Mind

Digital has transformed from being a technology or a channel to being an empowering  mindset with unlimited social & business impact on a global basis. Governments are rising and falling based on their digital mindsets. Empowered connected  individuals are the new norm.  Globalization and collaboration  are transforming our views of competition and marketplaces. New rules […]

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