The Path To Purchase Beyond Retail

Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.”  Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and […]

Read more "The Path To Purchase Beyond Retail"

The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!

Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.

Read more "The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!"

Half Of Your eMails Are Not Being Opened ! North America Email Trend Results

According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]

Read more "Half Of Your eMails Are Not Being Opened ! North America Email Trend Results"