Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.” Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and […]Read more "The Path To Purchase Beyond Retail"
Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.Read more "The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!"
Feeling the pulse of teenagers’ inactivity on its social network, Facebook has dangled more than $ 3 billion in cash to woo Snapchat, the popular photo-messaging start-up used by younger audiences.Read more "Snapchat Turns Down $3 Billion Offer From Facebook"
Marketing Sherpa is offering a new research report on ‘ A Tactical Approach To Content Marketing” .
People research before they buy. The average shopper used 10.4 sources of information to make a
purchase decision in 2011, up from 5.3 sources a year earlier, according to a study from Google and
According to MarketingProfs and the Content Marketing Institute (CMI) reporting their research into the emerging trends in the B2C content marketing space, it’s a good year for B2C content marketers in that 90% of B2C marketers are using content marketing, compared with 86% last year. 34% consider themselves effective at content marketing, up from 32% last year.Read more "90% of B2C Marketers Using Content Marketing"
According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarksreport, 51% of an average email file was active during the 12-month study period. Meanwhile, 49% remained inactive, highlighting the need formarketers to segment and test email messaging and abandon batch and blast approaches. In Q2 2013, triggered messages accounted for 3.5% of total email […]Read more "Half Of Your eMails Are Not Being Opened ! North America Email Trend Results"