The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!

Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.

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Content Marketing Tactical Approach

Marketing Sherpa is offering a new research report on ‘ A Tactical Approach To Content Marketing” .

People research before they buy. The average shopper used 10.4 sources of information to make a
purchase decision in 2011, up from 5.3 sources a year earlier, according to a study from Google and
Shopper Sciences.

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