Articles & Interviews

Warren Raisch Articles, Interviews and Webinars

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http://www.mytotalretail.com/article/techniques-to-drive-local-revenue-with-consumer-generated-content/

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Review a recent webinar by Total Retail where I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content.  Over 30% of Google searches are local. Are you being found for the searches that matter most to your business? Join us for an interactive webinar where we’ll cover the top strategies our customers use to ensure they are being found online. In this session we’ll hear why local SEO is one of the highest converting marketing strategies.  We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and conversions.
Attend this webinar and learn:
  • How to take your SEO to even higher performance levels by combining the power of Consumer Generated Content with local search marketing
  • Best strategies to optimize for local SEO
  • Ready to capture this opportunity? Register now!
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Transforming Mobile Searches Into Sales — October 27 Webcast

Mobile searches and beacon technology: Hype or the real deal?

You’ve heard the scenario: Using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?

In this Digital Marketing Depot webcast, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, as well as how brands are using beacon and other location-based technology to tap into mobile searches. They’ll also discuss how to be present in the mobile moments of need and the impact of Apple’s iOS 9 release on mobile ad blocking.

Register now at Digital Marketing Depot.

 

Warren Raisch Speaking at DMA on Digital Convergence

Be where your customers are and speak to them when they want to be spoken to is Warren Raisch’s advice to a successful marketing campaign… but how? Warren will share his tips at DMA2011 in Boston in October, don’t miss it!
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Warren Raisch’s Recent Articles & Interviews:

 

The C-suite perspective: Three metrics to measure customer experience management (CXM)

Author: Warren Raisch | Categories: Customer Experience, Demand Generation, Digital Marketing

Customer experience management (CXM) is gaining a good amount of attention from experienced marketers. Today, 55% of Americans between 45 and 55 leverage social media platforms, and 82% of prospects looking for content targeted by specific industry, CXM platforms are increasingly poised transform marketers’ efforts by streamlining their outreach and engagement efforts.

As we explore the ROI of CXM or Customer experience management it is important to fully understand CXM in context.

Click here for the full article:

 

http://thinking.edynamic.net/the-c-suite-perspective-three-metrics-to-measure-customer-experience-management-cxm

 

Four questions on Driving Revenue – An Interview with edynamic President Warren Raisch

Author: Warren Raisch | Categories: Digital Marketing, Digital-Revenue-Engine

Success or failure in marketing centers on how effectively we drive results. Over the past several years, those results increasingly rely on tracking and proving revenue. In fact, according a recent edynamic conducted with the DMA, 79% marketers were held more accountable for revenue in 2014 than 2013, a significant shift.

But how does the C-Suite actually think about measuring revenue? To learn more about the Sr. Executive’s approach to ROI, we sat down with edynamic President Warren Raisch at our last webinar, to cover four key questions marketers should incorporate to effectively measure revenue in their campaigns today.

For the full article click here.

 

http://thinking.edynamic.net/four-questions-on-driving-revenue-an-interview-with-edynamic-president-warren-raisch

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Mobile Marketing Has Arrived (For Real This Time) – Are You Prepared?

http://www.adotas.com/2009/05/mobile-marketing-has-arrived-for-real-this-time-%e2%80%93-are-you-prepared/

 
Author Warren Raisch

ADOTAS — Even in a down economy, people’s desire to communicate seems to be unquenchable. I am not going to predict this to be the year of mobile marketing, since we have all seen that falsely predicted for a number of recent years now. But I have been very impressed by […] More…

The Next Ad Generation

http://www.adotas.com/2009/02/the-next-ad-generation/

 
Author  Warren Raisch

ADOTAS  — We have seen titanic shifts in advertising over the last few years, from traditional display in print publications, to online banner ads to search engine marketing. So what’s next? One only has to look at the some of the hottest mediums to answer this question: online video […] More…

New Year’s Resolutions for Digital Marketers


http://www.adotas.com/2008/12/new-years-resolutions-for-digital-marketers%e2%80%a8/

Author Warren Raisch

ADOTAS — during normal times, New Year’s resolutions tend to revolve around personal commitments – losing weight, managing debt, reducing stress, volunteering, etc. But with 2009 shaping up as anything but normal due to the economy, don’t forget to make some professional resolutions or that can help improve your […] More…

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