Speaking Events

Warren Raisch Speaking Events, Webinars & Live Events  in 2020

Warren Raisch Webinar – On-Demand

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Higher Education Marketing Strategies in the Covid-19 Era

We have compiled a group of top Marketers and Communication experts in Higher Ed for a panel discussion on how they are taking on the Pandemic. Understanding the short term pressures you’re facing, while also looking at the impact for 2020 and beyond, you’ll receive a CV-19 communication action plan for attending.

We are bringing leaders together on a Higher Ed panel, so that other universities across the country can see, hear and learn how they’re solving some challenges around enrollment, learning, communication, fundraising, etc.

Key Takeaways:

  • Learn how universities are communicating with students, parents, faculty & alumni
  • New tactics for student recruitment and enrollment
  • Best practices for online learning including professors
  • Strategies around testing and education deadlines
Watch Now

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June 23rd 2020 – Warren Raisch Webinar On Localized Marketing In Financial Services:

Screen Shot 2020-09-16 at 10.51.12 AMTo learn more about Distributed Marketing, sign up for our webinar “Localized marketing for financial services: Use cases and tips.

Warren Raisch Blog Post On Localized Financial Services Marketing:



Join me at NRF 2020 Vision event. Swing by NRF Booth #4031 to speak with the team or visit www.acoustic.co to learn more. Also, contact me about joining us for a fun Happy Hour on Monday  night between 6:30- 8:30 on 1/13/2020 and I’ll send you an invitation. 

Warren Raisch Speaking Events & Webinars in 2019

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December 10th and 12th – Join me at two Banking Forums o explore the latest trends driving the banking industry


November 14-15th Raleigh North Carolina – Join us as we speak, sponsor and exhibit at the Internet Summit 2019

Internet Summit Team Photo

ibm webinar

Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity.

Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply of data flowing in from social, digital and in-person interactions this is not out of reach. Join us during this webinar, where we will showcase how you can:

  • Capture real-time customer traffic (mobile, web or social) and identify potential points of struggle
  • Build engaging, real-time and personal digital experiences
  • Deploy personalized AI-driven campaigns that prove to engage your audience
  • Access real-time results and customer insights with Watson Marketing Assistant
Warren Raisch
Executive Strategist, Author – Financial Services
IBM Watson Customer Engagement

Warren Raisch is a 25-year Silicon Valley veteran working in executive leadership with some of the world’s leading high tech firms including IBM, Apple, Adobe and HP. Warren has also been in leadership of global digital agencies including WPP (Mirum Agency) and Publicis (Digitas) where he worked with many of the largest global brands on digital transformation. Warren is a published author with McGraw-Hill Publishing with his book “The eMarketplace”. Warren has established global operations across 190 countries and has lived and worked on three continents and traveled to 168 countries directly conducting international business and market development.

screen shot 2019-01-08 at 2.15.25 pmJoin the leading names in social media and experts in wealth management for an industry discussion on the best practices, compliance considerations and latest developments in the use of digital communications platforms.

The #SIFMA social program will explore how we serve our clients and will feature a wide range of topics including:

  • New trends in social, mobile and digital advice
  • Regulatory requirements and compliance
  • Artificial intelligence
  • Content-driven strategies across multiple platforms
  • Cyber risk in social media
  • And more!

Register Today At:

Social Media & Digital Marketing Seminar



Shane Closser

Head of Industry/General Manager for Financial Services


Shane Closser’sBiography

Warren Raisch

Executive Strategist

IBM Watson Customer Engagement

Warren Raisch’sBiography

Kabir Sethi

Managing Director, Head of Digital Wealth Management

Merrill Lynch Wealth Management

Kabir Sethi’sBiography

Warren Raisch Speaking Events & Webinars in 2018

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Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity.

Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply of data flowing in from social, digital and in-person interactions this is not out of reach. Join us during this webinar, where we will showcase how you can:

  • Capture real-time customer traffic (mobile, web or social) and identify potential points of struggle
  • Build engaging, real-time and personal digital experiences
  • Deploy personalized AI-driven campaigns that prove to engage your audience
  • Access real-time results and customer insights with Watson Marketing Assistant

Title: Building brand trust in financial services

Date: Wednesday, December 05, 2018

Time: 01:00 PM Eastern Standard Time

Duration: 1 hour

Please Register at the following link:


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Money 2020 LogoMoney 2020 – IBM Boardroom Events:

Creating a Compelling AI Powered Omni-Channel Customer Experience

Monday, October 22nd from 10:45-11:30am

Attend Warren’s session: AI Powered Omni-Channel Customer Experience on Monday, October 22nd from 10:30–11:30am located on 2nd Level, Veronese, Room 2406

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IBM Boardroom: Four Pillars for a Successful Digital Transformation

Tuesday, October 23rd from 1:30-2:30 pm

Warren Raisch Speaking Events & Webinars in 2017

Money 20:20 Logo

Money 20/20 Las Vegas – October 22nd- 25th.

Warren Raisch Presentation – Roadmap To Cognitive Customer Engagement For Financial Services

In the “Age Of The Customer” it is imperative that financial services firms keep pace with the demands and growing expectations of an empowered customer. Customers expect personalized engagement at every touch point. Scaling to meet customer demands has moved beyond what humans alone can deliver ushering in the “Cognitive Era”. To stay competitive and lead in your industry learn how to tap into the power of Artificial Intelligence and cognitive capabilities to empower your organization to transform and scale your operations, personalized customer experiences from customer acquisition through conversion and throughout the entire customer life-cycle.

Learn how leading banks, credit unions and nancial service rms are leveraging AI and cognitive to transform their customer experiences into cognitive engagements that scale to millions of customers.

In this session you will learn the following:

  • The Current State Of Cognitive In Financial Services •
  • The Cognitive Maturity Model
  • Mapping Cognitive To Your Business ROI Applying Cognitive To Transforming Operations, Insights & Customer Experiences
  • How & Where To Get Started On Your Cognitive Journey
  • The Roadmap to Cognitive Customer Engagement

Warren Raisch Speaking Events & Webinars in 2016:


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Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content.  Over 30% of Google searches are local. Are you being found for the searches that matter most to your business? Join us for an interactive webinar where we’ll cover the top strategies our customers use to ensure they are being found online. In this session we’ll hear why local SEO is one of the highest converting marketing strategies.  We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and conversions.
Attend this webinar and learn:
  • How to take your SEO to even higher performance levels by combining the power of Consumer Generated Content with local search marketing
  • Best strategies to optimize for local SEO
  • Ready to capture this opportunity? Register now!
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  • Joe Keenan, Executive Editor – Total Retail
  • Todd Werden, Vice President – Boston Retail Partners
  • Warren Raisch, Chief Customer Officer – Rio SEO

Join us for this free webinar to learn haw to activate one of the highest converting channels in your marketing arsenal:

Click on the below link to register now!


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March 3rd New York City – Warren Raisch is speaking at the BazaarVoice Inspire North America event.


Financial Services Forum

Financial Services Forum

Thursday, March 3, 2016

This half-day forum – designed specifically for Financial Services professionals – brings Financial Institutions (FIs) like yours together with the brightest minds in digital word-of-mouth marketing. Join us for a rare opportunity to participate in workshops on the topic of aligning your consumer-generated content (CGC) strategy to emerging consumer, industry, and SEO trends. Every single minute will be valuable!

Learn from CGC experts: Learn how to leverage CGC to drive online acquisition, increase conversion, and to drive traffic to local branches and agents.

Network with your peers: Share your experiences, learn from other FI marketers, and see how Bazaarvoice’s newest offerings can help you reach and acquire more customers while minimizing regulatory risk exposure.

What to expect:

  • Real-world case studies from your peer’s success in digital, word-of-mouth marketing
  • Preview of new tools to dramatically improve the performance of your search, local, and paid marketing efforts
  • Expert advice on your current social, digital marketing, and paid media projects
  • Actionable consumer behavior data to improve your user experience and KPIs
  • Tips for improving content volume, and achieving greater revenue impact with CGC programs

Venue information


OFFSITE: A private meeting and event space, 52 W 39th St.
New York, NY 10018




March 11 – 16, 2016 

Austin, TX


Webinar – March 30 2016

Warren Raisch will be conducting a webinar with BazaarVoice on “Winning The Local Customer Through Proximity Marketing.

Warren Raisch Speaking Events in 2015:

Transforming Mobile Searches Into Sales
Oct 27 – Webcast
Mobile searches and beacon technology: Hype or the real deal?

You’ve heard the scenario: Using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?

In this Digital Marketing Depot webcast, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, as well as how brands are using beacon and other location-based technology to tap into mobile searches. They’ll also discuss how to be present in the mobile moments of need and the impact of Apple’s iOS 9 release on mobile ad blocking.

Register now at Digital Marketing Depot.


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7 Steps To Aligning Revenue & Marketing
In todays’ business world it’s all about revenue. Based on 2014 DMA research we found that 50% of CMO’s are now accountable for driving incremental sales and revenue. Join us for this highly interactive Ignition Session and get the “7 Steps To Aligning  Revenue & Marketing” to transform your marketing organization into a revenue marketing team. 
Take away a practical playbook and put your leanings into practice as soon as you get back to your office. 



This webinar has passed, watch the recording:

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Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).

Attendees will learn how:

1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.

2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.

3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.

Warren D. Raisch[1]Speakers:

Warren Raisch, Chief Customer Officer at Rio SEO

A business and thought leader with a vast experience working as a senior executive with leading High Tech companies including Apple, 3Com, HP and Adobe divisions as well as digital agencies including Digitas. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries and has worked with some of the largest brands in the world developing and executing their digital strategies.

Jodie L Roberts, Digital Marketing Manager at Fred Meyer Jewelers

Roberts, JodiJodie Roberts is the Digital Marketing Manager at Fred Meyer Jewelers. She is responsible for leading the strategic direction of the Digital Marketing team and ensuring successful execution in a range of channels including Email, Social Media, PPC, SEO, Affiliate and Display Advertising.

Jodie recently moved to Portland OR from the UK, where she worked as a Mobile Experience Analyst for American Express and gained a wealth of experience in developing, testing and launching a range of mobile services for B2B and B2C audiences. When not at work, she can be found exploring Oregon with her husband and dog or dining at one of Portland’s many fantastic restaurants.


Speaking Events in 2014:

Integrated Markeitng Week 2014

Warren Raisch is speaking at the Integrated Marketing Week Event in NYC – Come join us for this industry event.


DMA 2014

Warren Raisch is  speaking again at the DMA 2014 event. I will be presenting a Master Series on “The Revenue Imperative” – Becoming a Revenue Driven Marketer. Join us in San Diego for this major industry event.


Warren Raisch – Speaking Events in 2013

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Warren Raisch – Featured speaker at the DMA NYC Event – Integrated Marketing Week.  IMW 2013

Talking On: Connecting & Partnering With The Global Consumer Through Customer Driven Experiences

In track: Altman (A)

Date: 06/13/2013

Time: 1:15pm – 1:55pm

About Connecting & Partnering With The Global Consumer Through Customer Driven Experiences

The convergence of the traditional and digital worlds has created new opportunities for marketers to connect to the everyday lives of consumers in ways never before possible. Digital has transformed entire industries and transformed how people work, play, communicate  and manage their health, fitness & finances on a daily basis. With over 2.1 billion people now connected daily to the Internet, the explosion of apps, Mobile and Social as well as the endless demand for video content it can be challenging for marketers to know where to begin. Also with over 1 trillion pages of content on the web how do you cut through the noise and make your brand stand out?

Join this session to explore how leading edge firms are making their brands personal, relevant and engaging by giving over control to the consumer and becoming part of their everyday lives. We will explore how brands are getting personal with health, fitness & finance apps, How brands are getting playful with Gamification – A new model of engagement that crosses age, culture  and income demographics and how brands are getting meaningful by becoming purpose driven and aligning with the core values and passions of their customers. It is time to take control by letting go of the control and empowering your consumers.

Who Else Will Be Attending IMW2013?

When you attend IMW2013, you’ll be rubbing shoulders with the most effective multichannel marketers in the country.  Thousands of leading marketing minds will congregate in New York to share their knowledge and experience and to learn from your and other attendees. There has never been an event like it – focusing on ALL areas of effective marketing, with a strong emphasis on online channels that many companies have yet to conquer successfully.

Who you’ll meet:

  • Over 3,000 senior decision-makers from across the marketing spectrum
  • Fortune 1000 brands – From Abbot Laboratories to Yum Brands, Integrated Marketing Week will bring together companies representing billions in annual revenue
  • Top publishers –  A full representation from a mix of online and offline … and integrated publications
  • Senior digital and traditional marketing professionals
  • Top marketing agencies
  • Leading trade groups and associations


DMA2013 – Oct 12-16 – CHICAGO

DMA2013 – Oct 12-16 – CHICAGOWarren Raisch will be back for the 4th year speaking at DMA 2013 on Emerging Digital Media Trends – Connecting To The  Global Digital Consumers.

As all marketing becomes data-driven, marketers will need to up their game to not only anticipate their customers’ needs, but also deliver relevant, measurable, on-demand messaging—all the time—in an omnichannel marketing environment. Next year, DMA2013 will focus on meeting the tough demands of big data, global consumers, and shrinking attention spans so your integrated marketing efforts keep winning.

Warren Raisch Speaking Events 2012

Athena Health Conference: March 1, 2012  – The Digital Health Revolution: Transforming Traditional Healthcare Delivery

The Digital Health Revolution: Transforming Traditional Healthcare DeliveryMarch 1, 2012, 5:30pm – 8:00pm
5:30pm – 6:00pm Registration
6:00pm – 7:30pm Program
7:30pm – 8:00pm Networking Reception
Venue: Mintz Levin, 3580 Carmel Mountain RoadThe digital revolution is alive and well in every sector of the economy and the world and continues to transform businesses and life across the globe. While the healthcare industry has been a latecomer to the digital race, it is now entering the game in a major way across all sectors. However, given the unique and strict healthcare regulatory and reimbursement environment, the digital world faces very different challenges in the traditional medical marketplace. The direct-to-consumer medical marketplace has a more open platform and will likely lead the digital health revolution due to the lack of government regulation, legal and reimbursement challenges.Come hear this expert panel discuss the opportunities and challenges in the emerging digital healthcare world and learn about the dramatic changes in healthcare due to the cutting-edge digital technologies being launched today and those coming in the years ahead. Our discussion will help expand your view of the future of healthcare, including wireless diagnostics allowing 24/7 monitoring, the role of social media, how digital management will play a significant part for those with chronic diseases, digital transformation of clinical trials, and much more!Please join us for a mind-expanding, illuminating discussion on the future of digital healthcare and the opportunities for businesses, healthcare and consumers alike. Hear broad perspectives by our panel on such topics as:1.Leading edge digital learning’s from outside of the healthcare market plus early digital adopters within the healthcare industry, both in clinical and consumer marketplaces.
2.Advances and launch issues in digital healthcare technology from the perspective of a digital/wireless medical technology company.
3.Hospital and clinician perspectives on managing the digital healthcare revolution from the service provider perspective.Who Should Attend:Executives in the healthcare, life sciences or medical device industries, including but not limited to: healthcare providers, medical technology, pharma/life sciences, payers, information technology, and consumers with a health focus.Moderator:
Teri Louden, President, The Louden NetworkSpeakers:
James M. Sweeney, Chairman/CEO, PatientSafe Solutions
Warren Raisch, EVP, Digitaria
John Mattison MD, Assistant Medical Director, CMIO, Kaiser Permanente, SCAL


Adobe Digital Marketing Summit
Adobe Digital Marketing Summit

Adobe Online Marketing Summit – March 19-23rd 2012 – Salt Lake City Utah –  
Mobile Track –  Presenting – Mobile marketing trends in 2012: How do I choose a winning strategy?

Warren Raisch Presentation is at 1:30 PM  Thursday March 22nd at the event.

Rapid consumer adoption of smartphones and tablets forces every marketer to “think mobile” to maintain brand engagement. Location-based services, QR codes, mobile wallets, and augmented reality provide new opportunities, but are consumers ready? Find out about the key trends in mobile marketing and the mindset for making strategic marketing decisions. Hear first-hand from a panel of Adobe customers about their mobile strategy. Learn about: • Major trends in mobile marketing that are relevant to your business • Areas for investment and future consideration by mobile marketers • Best practices for developing and executing a mobile strategy This session is for mobile strategists, mobile marketers, and digital marketers across all industries.

Digital Summit
Warren Raisch Presents on Mobile Analytics
Warren Raisch Presents on Mobile Analytics at the Digital Summit Atlanta May 10th.
DMA 2012 Conference
DMA 2012 – Oct 13- 18 2012 –  Emerging Global Digital Media Trends & Opportunities


Warren Raisch Speaking Events 2011

Social Media Week - Warren Raisch Presentor

Social Media Week – Warren Raisch – Location Based Services

Social Media Week – NYC  February 11th – Warren Raisch Presents on Location Based Services | Marketing


 Warren Raisch Speaks at eMetrics San Jose

eMetrics – San Francisco – March 13-18th – Digital Marketing & Analytics


OMS Los Angeles

Warren Raisch – Keynote Speaker at OMS Los Angeles Jube 14, 2011

OMS 2011 International Tour – Los Angeles June 14th – Keynote Speach 8:45- 9:45 AM

  • Keynote: Strategy, tools and techniques: How the World’s Most Talkable Brands utilize Facebook, Twitter, Apps, Mobile and other tools to Drive Viral Success
    06/13: Los Angeles

Keynote: Strategy, tools and techniques: How the World’s Most Talkable Brands utilize Facebook, Twitter, Apps, Mobile and other tools to Drive Viral Success

Today more than ever a successful campaign needs to be activated across-multiple channels and now across multiple devices. In an “Always-on” society it is all about connecting to the digital consumer when, where and how they want to be connected to.  Whether you are a Fortune 500, a small start-up or an inspirational non-profit the mandate in today’s market is to think social, mobile and personal.   The world is changing quickly but some fundamental truths still endure through all of the digital confusion. One truth that is amplified by digital is the need for people to connect on a personal level and for stories to be told in a powerful, interactive and shareable way.  The story is still the central way to activate your marketing programs. today you have so many choices from Social Marketing to Web Marketing/Video Storytelling to Mobile Marketing. We will explore success stories across channels, devices and industries from around the world.


  • Warren Raisch, Author, The eMarketplace EVP, Chief Client Officer, Digitaria Interactive
DMA 2011 Warren Raisch Speaking Session
Warren Raisch Speaks on Emerging Media at DMA 2011
Warren Raich Speaking at DMA 2011 Event in Boston
Warren Raich Speaking at DMA 2011 Event in Boston

DMA 2011 – Boston MA – Oct 1 -Oct 6 2011 – Warren Raisch presents on Emerging Digital Media in the “Back by Popular Demand Session


Digitaria’s Warren Raisch ‘Back by Popular Demand’ at DMA 2011 Event

Sep 26, 2011

EVP’s “Digital Convergence” presentation covers emerging media: social, mobile and cross-device marketing

San Diego, CA (September 26, 2011) — Based on overwhelming positive audience response at last year’s Direct Marketing Association conference, Digitaria EVP Warren Raisch has been selected by attendees to return to the DMA 2011 stage in Boston next week.

Raisch will host a data-driven conversation on digital convergence in the Cross-channel Strategy track on Monday, October 3, at the Boston Convention Center. He will explain how emerging technology has provided marketers with the tools to have unique, one-to-one conversations and engagement with consumers.

Last year Raisch’s “Digital Convergence: Are you Ready?” presentation attracted a standing-room-only crowd, as he explained how major advances in technology have changed consumer behavior and marketing. With social integration now ubiquitous, and mobile devices like smartphones and tablets serving as the new content aggregation and activation points for consumers, Raisch will explain how a company can thrive in this environment: By starting and maintaining ongoing, multi-channel and multi-device conversations with their customers.

Raisch will discuss major shifts in consumer behavior, including the shift from conspicuous consumption to considered purchases, as consumers increasingly demand a voice and communication throughout the purchase process. Consumers — more globally and socially aware than ever before — are increasingly conscious of what they put on and in their body, as personal health and wellness become an expression of their individuality and drives them to choose purpose-driven brands that reflect their beliefs and passions. Consumers are rejecting traditional marketing methods and demanding a thoughtful blend of traditional, online, mobile, social and location-based communication that moves beyond broadcast marketing and into engagement and conversations.

“Since last year, mobile’s rapid growth through smartphones and tablets, as well as the growing popularity of augmented reality and QR codes, is putting pressure on marketers to master the art of cross-device marketing,” Raisch said. “The rapid pace of consumer behavior shifts driven by technology should help make this year’s presentation as essential as last year’s.”

Raisch’s expertise in technology and marketing comes from 25 years in Silicon Valley, serving as a senior executive for companies such as Apple, 3Com, Gateway, Interwoven, Omniture and Digitas. He is also the author of “The eMarketplace” (McGraw-Hill Publishing). For more information on Warren’s presentation, please visit the DMA11.org website


Warren Raisch National & International Speaking Events in 2010

Warren Raisch Speaks at SMX Toronto

Warren will be presenting at the SMX – Search Marketing Expo in Toronto on April 8-9th 

  • Next Generation Advertising Models/Emerging Media
  • Mobile Search Marketing 

Warren Raisch Speaks at Interactive San Diego

Interactive Day San Diego is an interactive advertising conference that delivers the Internet’s top thought leaders with topic driven panels and workshops for best practices approaches to online media.


DMA 2010

Warren Raisch speaks at DMA 2010

Warren Raisch  is a speaker at DMA 2010, the annual Conference & Exhibition for the Direct Marketing Association, scheduled for October 9-14, 2010, at the San Francisco, Moscone Convention Center.

DMA 2010 (www.dma2010.org) is the world’s largest gathering of direct and digital marketers. Our show attracts over 10,000 of the worlds best and most innovative marketers from a broad cross-section of organizations.


Savanah College of Art & Design: 

Savannah College of Art & Design

Warren Raisch Speaks at the Online Marketing Summit
Warren Raisch Speaks at AdTech San Francisco
Warren Raisch Speaks at eMetrics San Jose
Warren Raisch Speaks at eMetrics San Jose
Warren Raisch Speaks at SMX Toronto
Warren Raisch Speaks at SMX Toronto

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Warren D. Raisch, Executive Vice President, Chief Customer Officer, Digitaria: Warren leads our Worldwide Sales and Customer Management operations. For over 20 years Warren has been a leader in the high technology sector. As a senior executive at 7 publicly traded technology firms Warren has developed global operations in over 200 countries for leading multi-nationals. Warren comes to us directly from Visual Sciences/Omniture where he was the Senior Vice President of Worldwide Professional Services. Prior to that Warren held the posts of Vice President of Worldwide Business Development & Alliances and Vice President of Americas Consulting Organization for Interwoven, Senior Vice President of Business Development and Digital Strategies for Digitas, Executive Director of Worldwide eBusiness for MarchFIRST (Merger of U.S. Web/CKS & Whittman-Hart), Director of International Sales for Apple Computer among other leadership roles at 3Com Corporation and Gateway Computer. Also as CEO of WorldCast Networks Raisch developed a proprietary ASP e-commerce software platform. He is an industry thought leader on advanced web marketing and is a published author with McGraw-Hill Publishing with his book “The eMarketplace.”

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