Warren Raisch Speaking Events & Webinars in 2017
Money 20/20 Las Vegas – October 22nd- 25th.
Warren Raisch Presentation – Roadmap To Cognitive Customer Engagement For Financial Services
In the “Age Of The Customer” it is imperative that financial services firms keep pace with the demands and growing expectations of an empowered customer. Customers expect personalized engagement at every touch point. Scaling to meet customer demands has moved beyond what humans alone can deliver ushering in the “Cognitive Era”. To stay competitive and lead in your industry learn how to tap into the power of Artificial Intelligence and cognitive capabilities to empower your organization to transform and scale your operations, personalized customer experiences from customer acquisition through conversion and throughout the entire customer life-cycle.
Learn how leading banks, credit unions and nancial service rms are leveraging AI and cognitive to transform their customer experiences into cognitive engagements that scale to millions of customers.
In this session you will learn the following:
- The Current State Of Cognitive In Financial Services •
- The Cognitive Maturity Model
- Mapping Cognitive To Your Business ROI Applying Cognitive To Transforming Operations, Insights & Customer Experiences
- How & Where To Get Started On Your Cognitive Journey
- The Roadmap to Cognitive Customer Engagement
Warren Raisch Speaking Events & Webinars in 2016:
- How to take your SEO to even higher performance levels by combining the power of Consumer Generated Content with local search marketing
- Best strategies to optimize for local SEO
- Ready to capture this opportunity? Register now!
- Joe Keenan, Executive Editor – Total Retail
- Todd Werden, Vice President – Boston Retail Partners
- Warren Raisch, Chief Customer Officer – Rio SEO
Join us for this free webinar to learn haw to activate one of the highest converting channels in your marketing arsenal:
Click on the below link to register now!
March 3rd New York City – Warren Raisch is speaking at the BazaarVoice Inspire North America event.
Financial Services Forum
Thursday, March 3, 2016
This half-day forum – designed specifically for Financial Services professionals – brings Financial Institutions (FIs) like yours together with the brightest minds in digital word-of-mouth marketing. Join us for a rare opportunity to participate in workshops on the topic of aligning your consumer-generated content (CGC) strategy to emerging consumer, industry, and SEO trends. Every single minute will be valuable!
Learn from CGC experts: Learn how to leverage CGC to drive online acquisition, increase conversion, and to drive traffic to local branches and agents.
Network with your peers: Share your experiences, learn from other FI marketers, and see how Bazaarvoice’s newest offerings can help you reach and acquire more customers while minimizing regulatory risk exposure.
What to expect:
- Real-world case studies from your peer’s success in digital, word-of-mouth marketing
- Preview of new tools to dramatically improve the performance of your search, local, and paid marketing efforts
- Expert advice on your current social, digital marketing, and paid media projects
- Actionable consumer behavior data to improve your user experience and KPIs
- Tips for improving content volume, and achieving greater revenue impact with CGC programs
FINANCIAL SERVICES FORUM
OFFSITE: A private meeting and event space, 52 W 39th St.
New York, NY 10018
March 11 – 16, 2016
Webinar – March 30 2016
Warren Raisch will be conducting a webinar with BazaarVoice on “Winning The Local Customer Through Proximity Marketing.
Warren Raisch Speaking Events in 2015:
Transforming Mobile Searches Into Sales
Oct 27 – Webcast
Mobile searches and beacon technology: Hype or the real deal?
You’ve heard the scenario: Using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?
In this Digital Marketing Depot webcast, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, as well as how brands are using beacon and other location-based technology to tap into mobile searches. They’ll also discuss how to be present in the mobile moments of need and the impact of Apple’s iOS 9 release on mobile ad blocking.
Register now at Digital Marketing Depot.
DMA2015 – &THEN EVENT – BOSTON – OCTOBER 4-6 2015 – BOSTON MA
This webinar has passed, watch the recording:
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Attendees will learn how:
1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.
2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.
3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.
Warren Raisch, Chief Customer Officer at Rio SEO
A business and thought leader with a vast experience working as a senior executive with leading High Tech companies including Apple, 3Com, HP and Adobe divisions as well as digital agencies including Digitas. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries and has worked with some of the largest brands in the world developing and executing their digital strategies.
Jodie L Roberts, Digital Marketing Manager at Fred Meyer Jewelers
Jodie Roberts is the Digital Marketing Manager at Fred Meyer Jewelers. She is responsible for leading the strategic direction of the Digital Marketing team and ensuring successful execution in a range of channels including Email, Social Media, PPC, SEO, Affiliate and Display Advertising.
Jodie recently moved to Portland OR from the UK, where she worked as a Mobile Experience Analyst for American Express and gained a wealth of experience in developing, testing and launching a range of mobile services for B2B and B2C audiences. When not at work, she can be found exploring Oregon with her husband and dog or dining at one of Portland’s many fantastic restaurants.
Speaking Events in 2014:
Warren Raisch is speaking at the Integrated Marketing Week Event in NYC – Come join us for this industry event.
Warren Raisch is speaking again at the DMA 2014 event. I will be presenting a Master Series on “The Revenue Imperative” – Becoming a Revenue Driven Marketer. Join us in San Diego for this major industry event.
Warren Raisch – Speaking Events in 2013
Warren Raisch – Featured speaker at the DMA NYC Event – Integrated Marketing Week. IMW 2013
Talking On: Connecting & Partnering With The Global Consumer Through Customer Driven Experiences
In track: Altman (A)
Time: 1:15pm – 1:55pm
About Connecting & Partnering With The Global Consumer Through Customer Driven Experiences
The convergence of the traditional and digital worlds has created new opportunities for marketers to connect to the everyday lives of consumers in ways never before possible. Digital has transformed entire industries and transformed how people work, play, communicate and manage their health, fitness & finances on a daily basis. With over 2.1 billion people now connected daily to the Internet, the explosion of apps, Mobile and Social as well as the endless demand for video content it can be challenging for marketers to know where to begin. Also with over 1 trillion pages of content on the web how do you cut through the noise and make your brand stand out?
Join this session to explore how leading edge firms are making their brands personal, relevant and engaging by giving over control to the consumer and becoming part of their everyday lives. We will explore how brands are getting personal with health, fitness & finance apps, How brands are getting playful with Gamification – A new model of engagement that crosses age, culture and income demographics and how brands are getting meaningful by becoming purpose driven and aligning with the core values and passions of their customers. It is time to take control by letting go of the control and empowering your consumers.
Who Else Will Be Attending IMW2013?
When you attend IMW2013, you’ll be rubbing shoulders with the most effective multichannel marketers in the country. Thousands of leading marketing minds will congregate in New York to share their knowledge and experience and to learn from your and other attendees. There has never been an event like it – focusing on ALL areas of effective marketing, with a strong emphasis on online channels that many companies have yet to conquer successfully.
Who you’ll meet:
- Over 3,000 senior decision-makers from across the marketing spectrum
- Fortune 1000 brands – From Abbot Laboratories to Yum Brands, Integrated Marketing Week will bring together companies representing billions in annual revenue
- Top publishers – A full representation from a mix of online and offline … and integrated publications
- Senior digital and traditional marketing professionals
- Top marketing agencies
- Leading trade groups and associations
DMA2013 – Oct 12-16 – CHICAGO
DMA2013 – Oct 12-16 – CHICAGOWarren Raisch will be back for the 4th year speaking at DMA 2013 on Emerging Digital Media Trends – Connecting To The Global Digital Consumers.
As all marketing becomes data-driven, marketers will need to up their game to not only anticipate their customers’ needs, but also deliver relevant, measurable, on-demand messaging—all the time—in an omnichannel marketing environment. Next year, DMA2013 will focus on meeting the tough demands of big data, global consumers, and shrinking attention spans so your integrated marketing efforts keep winning.
Warren Raisch Speaking Events 2012
Athena Health Conference: March 1, 2012 – The Digital Health Revolution: Transforming Traditional Healthcare Delivery
Adobe Online Marketing Summit – March 19-23rd 2012 – Salt Lake City Utah –
Mobile Track – Presenting – Mobile marketing trends in 2012: How do I choose a winning strategy?
Warren Raisch Presentation is at 1:30 PM Thursday March 22nd at the event.
Rapid consumer adoption of smartphones and tablets forces every marketer to “think mobile” to maintain brand engagement. Location-based services, QR codes, mobile wallets, and augmented reality provide new opportunities, but are consumers ready? Find out about the key trends in mobile marketing and the mindset for making strategic marketing decisions. Hear first-hand from a panel of Adobe customers about their mobile strategy. Learn about: • Major trends in mobile marketing that are relevant to your business • Areas for investment and future consideration by mobile marketers • Best practices for developing and executing a mobile strategy This session is for mobile strategists, mobile marketers, and digital marketers across all industries.
Warren Raisch Speaking Events 2011
Social Media Week – NYC February 11th – Warren Raisch Presents on Location Based Services | Marketing
eMetrics – San Francisco – March 13-18th – Digital Marketing & Analytics
OMS 2011 International Tour – Los Angeles June 14th – Keynote Speach 8:45- 9:45 AM
- Keynote: Strategy, tools and techniques: How the World’s Most Talkable Brands utilize Facebook, Twitter, Apps, Mobile and other tools to Drive Viral Success
06/13: Los Angeles
Keynote: Strategy, tools and techniques: How the World’s Most Talkable Brands utilize Facebook, Twitter, Apps, Mobile and other tools to Drive Viral Success
Today more than ever a successful campaign needs to be activated across-multiple channels and now across multiple devices. In an “Always-on” society it is all about connecting to the digital consumer when, where and how they want to be connected to. Whether you are a Fortune 500, a small start-up or an inspirational non-profit the mandate in today’s market is to think social, mobile and personal. The world is changing quickly but some fundamental truths still endure through all of the digital confusion. One truth that is amplified by digital is the need for people to connect on a personal level and for stories to be told in a powerful, interactive and shareable way. The story is still the central way to activate your marketing programs. today you have so many choices from Social Marketing to Web Marketing/Video Storytelling to Mobile Marketing. We will explore success stories across channels, devices and industries from around the world.
- Warren Raisch, Author, The eMarketplace EVP, Chief Client Officer, Digitaria Interactive
DMA 2011 – Boston MA – Oct 1 -Oct 6 2011 – Warren Raisch presents on Emerging Digital Media in the “Back by Popular Demand Session
EVP’s “Digital Convergence” presentation covers emerging media: social, mobile and cross-device marketing
San Diego, CA (September 26, 2011) — Based on overwhelming positive audience response at last year’s Direct Marketing Association conference, Digitaria EVP Warren Raisch has been selected by attendees to return to the DMA 2011 stage in Boston next week.
Raisch will host a data-driven conversation on digital convergence in the Cross-channel Strategy track on Monday, October 3, at the Boston Convention Center. He will explain how emerging technology has provided marketers with the tools to have unique, one-to-one conversations and engagement with consumers.
Last year Raisch’s “Digital Convergence: Are you Ready?” presentation attracted a standing-room-only crowd, as he explained how major advances in technology have changed consumer behavior and marketing. With social integration now ubiquitous, and mobile devices like smartphones and tablets serving as the new content aggregation and activation points for consumers, Raisch will explain how a company can thrive in this environment: By starting and maintaining ongoing, multi-channel and multi-device conversations with their customers.
Raisch will discuss major shifts in consumer behavior, including the shift from conspicuous consumption to considered purchases, as consumers increasingly demand a voice and communication throughout the purchase process. Consumers — more globally and socially aware than ever before — are increasingly conscious of what they put on and in their body, as personal health and wellness become an expression of their individuality and drives them to choose purpose-driven brands that reflect their beliefs and passions. Consumers are rejecting traditional marketing methods and demanding a thoughtful blend of traditional, online, mobile, social and location-based communication that moves beyond broadcast marketing and into engagement and conversations.
“Since last year, mobile’s rapid growth through smartphones and tablets, as well as the growing popularity of augmented reality and QR codes, is putting pressure on marketers to master the art of cross-device marketing,” Raisch said. “The rapid pace of consumer behavior shifts driven by technology should help make this year’s presentation as essential as last year’s.”
Raisch’s expertise in technology and marketing comes from 25 years in Silicon Valley, serving as a senior executive for companies such as Apple, 3Com, Gateway, Interwoven, Omniture and Digitas. He is also the author of “The eMarketplace” (McGraw-Hill Publishing). For more information on Warren’s presentation, please visit the DMA11.org website
Warren Raisch National & International Speaking Events in 2010
Warren will be presenting at the SMX – Search Marketing Expo in Toronto on April 8-9th
- Next Generation Advertising Models/Emerging Media
- Mobile Search Marketing
Interactive Day San Diego is an interactive advertising conference that delivers the Internet’s top thought leaders with topic driven panels and workshops for best practices approaches to online media.
Warren Raisch is a speaker at DMA 2010, the annual Conference & Exhibition for the Direct Marketing Association, scheduled for October 9-14, 2010, at the San Francisco, Moscone Convention Center.
DMA 2010 (www.dma2010.org) is the world’s largest gathering of direct and digital marketers. Our show attracts over 10,000 of the worlds best and most innovative marketers from a broad cross-section of organizations.
Savanah College of Art & Design: