According to the Katharina Buchholz Data Journalist, Statista Advertising & Media Outlook forecast, 34 percent of global media sales were generated digitally in the past year – five percentage points more than in 2019. The growth in upcoming years is expected to be less steep, however. At an annual growth rate of 2.2 percentage points, digital […]Read more "Where Digital Media is Growing"
Research from Statista.com https://www.statista.com/chart/22377/global-consumer-spending-on-leading-app-stores/ Google and Apple are thriving in the App Marketplace and making a killing from the App developer community. Data Journalist Felix Richter says that “Faced with antitrust allegations and the wrath of (some) app makers, Apple extended an olive branch to its developer community in November by introducing the App Store […]Read more "Global App Spending Passed $100 Billion in 2020"
As the world focuses on what’s next after COVID-19, it’s time to focus on supporting your local branches, agents and partners with content and campaigns tailored to the local communities that they serve. Now more than ever local connections will define how your brand is perceived in the market. Join us in June 25th at […]Read more "Localized marketing for financial services: Use cases and tips"
Please join me as I host an upcoming webinar on Higher Education Marketing & Communications in the Covid-19 Era. Below is a summary description. We will be adding additional panelists this week as well. Overview Title: Higher Education Marketing Strategies in the Covid-19 Era Date: Friday, May 08, 2020 Time: 01:00 PM Eastern Daylight Time […]Read more "Higher Ed Marketing in the Covid-19 Era"
Embrace The SHIFT – Companies that will emerge as leaders from the Covid-19 Era will be those that embrace the SHIFT and rethink their business, supply chains and key relationships with customers, employees and partners.Read more "Embrace the SHIFT!"
Join The Webinar: Apr 9, 2020 2:00 PM EDT 1 hr Description: The COVID-19 pandemic has affected society in numerous ways, but it has also shown a spotlight on many companies’ marketing organizations – some which were not able to transition quickly and appropriately to support changes in business models and marketing and communicating to […]Read more "Email Marketing Strategies and Tactics During a Period of Disruption"
Webinar Details: We are all working together through these challenging Covid-19 times. In order to be of help we are providing Webinars to help Marketers navigate the changing customer expectations. From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help […]Read more "Using analytics to solve customers’ new struggles During Covid-19"
I am wishing everyone well who has been impacted by Covid-19 and the surrounding personal and financial impacts. In challenging times I believe it is critical that we unite together to support each other. To that end we are hosting a webinar this Friday, March 20 at 11am ET where we’ll walk you through strategic tips on […]Read more "Customer communication in the COVID era A 7-step guide for marketers"