Moving Marketing From a Cost Center to a Revenue Center. Thanks to the Center For Media Research for sharing new data, and updated report findings from Forrester by Laura Ramos showing that B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects […]Read more "Moving Marketing From a Cost Center to a Revenue Center."
Wal-Mart Stores, Inc. and Jet.com, Inc. announced they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction. This is a huge […]Read more "WalMart Acquires Jet.Com -Will They Leverage the innovation, Technology & Entrepreneurial Spirit?"
Image from Gartner Inc. According to the Center For Media Research Report on a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study […]Read more "The Changing Digital Commerce Landscape"
Warren Raisch Webinar: BazaarVoice and Rio SEO Combine platforms to Drive High Conversions through Local Search and Consumer Generated Content It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the […]Read more
Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
On May 31, 2016 – Marketo, Inc. (NASDAQ: MKTO), a leading provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses. I have to admit, I was a […]Read more "Marketo Acquired By Vista- What Does The Future Hold?"