As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and your overall market. This conversation power is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]Read more "The Power of Social Conversations Is Led By the GenX Population"
Thanks to Comscore, Marketing Charts and the Center For Media Research for sharing the results of a new report from comScore showing that mobile devices accounted for 20% of the $84.3 billion in US digital commerce spending in Q3 2016. That’s the first time mobile devices have reached that mark, as e-commerce sales continue to […]Read more "Mobile Devices Account for 20% of the $84.3 Billion in Q3 2016 US Digital Commerce"
Thanks to Invoca and The Center for Media Research for sharing a new report, the State of the Consumer Banking Experience by Invoca, showing that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions. When evaluating a loan, respondents […]Read more "Real Conversations Play Critical Role In Consumer Financial Decisions"
Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important, […]Read more "2016 Mobile Search Trends Research"
Are you ready to start marketing to real people instead of channels and devices? One of our technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people. Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]Read more "The State of People-Based Marketing"
My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills […]Read more "Site Search Can Make – or Break – the Omnichannel Experience"
Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds […]Read more "The 2016 U.S. Mobile App Report"