Are you ready to start marketing to real people instead of channels and devices? One of our technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people. Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]Read more "The State of People-Based Marketing"
My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills […]Read more "Site Search Can Make – or Break – the Omnichannel Experience"
Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds […]Read more "The 2016 U.S. Mobile App Report"
Being found online is critical to the success of any business today. More than 50% of Google traffic is now coming from mobile devices from people on the go looking for local information. In order to be found in these local mobile searches and within map results it is very important to update and maintain […]Read more "The Importance Of Google-My-Business For Being Found Online"
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions. Read our new white paper, Location, Location, Location: Where Your Customers Are Matters and What You Can […]Read more "Go Bigger With Beacons"
Moving Marketing From a Cost Center to a Revenue Center. Thanks to the Center For Media Research for sharing new data, and updated report findings from Forrester by Laura Ramos showing that B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects […]Read more "Moving Marketing From a Cost Center to a Revenue Center."
Wal-Mart Stores, Inc. and Jet.com, Inc. announced they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction. This is a huge […]Read more "WalMart Acquires Jet.Com -Will They Leverage the innovation, Technology & Entrepreneurial Spirit?"