The “New Normal” of The Millennial Era As Millennials have taken the lead as the largest generation of consumers living in the U.S. with over 80 million members and a direct spending power of $200 billion many of us in marketing, advertising and technology are positioning to understand and focus on the behavior that drives the […]Read more "Marketing In The Millennial Era"
As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and your overall market. This conversation power is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]Read more "The Power of Social Conversations Is Led By the GenX Population"
Are you ready to start marketing to real people instead of channels and devices? One of our technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people. Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]Read more "The State of People-Based Marketing"
Being found online is critical to the success of any business today. More than 50% of Google traffic is now coming from mobile devices from people on the go looking for local information. In order to be found in these local mobile searches and within map results it is very important to update and maintain […]Read more "The Importance Of Google-My-Business For Being Found Online"
Warren Raisch Webinar: BazaarVoice and Rio SEO Combine platforms to Drive High Conversions through Local Search and Consumer Generated Content It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the […]Read more
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
The holidays are off to a strong start and it appears so is consumer confidence. Comscore reports nearly $21 billion in online spend in the first 43 days of the Holiday Season. Below are the recent stats from Comscore on the spending trends. Let’s hope this is a sign of a turn in the economy. […]Read more "Holiday Online Spending hits $21 billion Season-to-Date! Up 4% over Last Year!"