The Path To Purchase Beyond Retail

Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.”  Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and […]

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Marketing In The Millennial Era

The “New Normal” of The Millennial Era As Millennials  have taken the lead as  the largest generation of consumers living in the U.S. with over 80 million members and a direct spending power of $200 billion many of us in marketing, advertising and technology are positioning to understand and focus on the behavior that drives the […]

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The Power of Social Conversations Is Led By the GenX Population

As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and  your overall market. This conversation power  is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]

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The State of People-Based Marketing

Are you ready to start marketing to real people instead of channels and devices? One of our  technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people.  Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]

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Site Search Can Make – or Break – the Omnichannel Experience

My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their  survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills […]

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