We live in a time where patience is in scarce supply, connectivity and speed is expected if not demanded and our attention spans are shrinking. There is a tradeoff for every “advancement” we make. I have been in the technology industry for over 30 years with leading high-tech firms and I believed that we could […]Read more "The Impact Of The Man + Machine Revolution"
Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.” Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and […]Read more "The Path To Purchase Beyond Retail"
The “New Normal” of The Millennial Era As Millennials have taken the lead as the largest generation of consumers living in the U.S. with over 80 million members and a direct spending power of $200 billion many of us in marketing, advertising and technology are positioning to understand and focus on the behavior that drives the […]Read more "Marketing In The Millennial Era"
As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and your overall market. This conversation power is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a […]Read more "The Power of Social Conversations Is Led By the GenX Population"
Are you ready to start marketing to real people instead of channels and devices? One of our technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people. Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand […]Read more "The State of People-Based Marketing"
My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills […]Read more "Site Search Can Make – or Break – the Omnichannel Experience"
Being found online is critical to the success of any business today. More than 50% of Google traffic is now coming from mobile devices from people on the go looking for local information. In order to be found in these local mobile searches and within map results it is very important to update and maintain […]Read more "The Importance Of Google-My-Business For Being Found Online"