In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowl they will be launching a Social Marketing Campaign instead. In the advertisng world the Super Bowl is the epicenter of TV advertising for the year with companies investing millions for their 30 to 60 seconds of attention. Since 1999 to 2009 Pepsi spent over $142 million on Super Bowl ads. This coming year they are earmarking $20 million toward what they are calling The Pepsi Refresh Project. Participants can suggest ideas for how to “Refresh” their communities and make the world a better place to live. The ideas will be submitted and their will be public voting. It is great to see a major brand developing and executing a “Cause Marketing” program. I believe this will generate great goodwill and commercial gain for Pepsi.Read more "Pepsi Skips Super Bowl Ads for $20 Million Social Marketing Program"
Predictions for SEM, Social, Mobile, Video and More! Complimentary White Paper This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing. In this white paper, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers.
Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.Read more "Forrester Research predicts by 2014 Interactive Marketing will near $55 billion"
Great interview that outlines how a faith-based movie with a great true story can move to the number one position in the Box Office. I have a family of four and I am constantly frustrated with the lack of quality movies that I can actually take my children to. There seems to be a misconception […]Read more "How a Faith-Based Strategy Pushed ‘Blind Side’ to No. 1 at Box Office"
Read about and watch the video interview with CEO Rob Katz of Vail Resorts who has been undertaking some radical changes with his companies advertising strategy. He has made a switch from traditional long planning cycle media advertising such as print to more nimble real-time Social media and digital marketing. The Results are fantastic. Visit Warren Raisch’s Think Conversation Blog for the latest in Social Media Marketing Success Stories, Case Studies and Social Marketing training & Research findings.Read more "CEO Makes Radical Shift to Real Time Social Marketing"
Hulu Delivers Record 856 Million U.S. Video Views in October, Read the latest reasearch on the Top 10 Video Sites along with the top 10 ad networks on ThinkConversation.com, Also find the latest Social Media Marketing success stories and Social Marketing tips from Warren Raisch on this daily blog.Read more "Hulu Delivers Record 856 Million U.S. Video Views in October"
Review the top 10 most popular video ads for November 2009 as well as Social Marketing research, white papers and Social Marketing success stories at Warren Raisch’ Blog at ThinkConversation.comRead more "November – Top 10 Most Viral Videos"
Visible Technologies , a leading provider of online brand management solutions put together a really solid white paper on Social Media and the four key factors that you can focus on to have high impact. Here is a short excerpt from the White Paper. Download the full report at the below link: http://www.visibletechnologies.com/lp-sm-best-practices-wp.html?gclid=CMiN7d6AqZ4CFShSagod4wrklw Listening, Learning, Engaging and Integrating—The Four […]Read more "Why Social Media Matters"
Social Marketing Fun Facts – 2009 Statistics on the success of social marketing. Find the latest Social Media Marketing trends, whitepapers and Social Marketing Success Stories at Thinkconversation.com. Read the daily blog posts from industry expert Warren Raisch.Read more "Social Marketing Fun Facts – 2009 Stats"
Social Marketing – A review of Sponsored Marketing. A new industry in born! download the free Forrester Report on Sponsored Conversations at ThinkConversation.com. Read the latest reviews and Social Marketing Success Stories from Warren Raisch visit:
Looking back at the lessons from the Obama Social Marketing Success Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. […]Read more "The Social Pulpit – Barack Obama’s Social Media Toolkit – Download the Whitepaper Now"