Last year Coca-Cola created a new office of Digital Communications and Social Strategy under their Public Affairs and Communication Department. Below are some interesting insights from Adam Brown the Digital Communications Director over at Coca-Cola on how a global company operating across 206 countries is managing Social Media & Communications. Coke appears to have the […]Read more "A View Inside Coca-Cola’s Social Marketing Strategies"
Google launched Buzz for Mobile which has some great Social Networking features allowing you to make social Network status updates through the Google Mobile voice recognition capabilties. It also adds a new dimension of Google Search relavance to Buzz status update posts by introducing the factor of destination. Letting people know where you are when […]Read more "Google Launches Buzz for Mobile"
Top 10 Video Ad campaigns – Check out the top 10 Video Ad Campaings and Viral Videos at ThinkConversation.com. Also find the latest Social Media Success Stories, Social Marketing research and tips.Read more "Top 10 Video Ad Campaigns For February"
Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz both a social and […]Read more "Google Launches “Buzz” Taking on Twitter & Facebook"
According Penny Power, Ecademy founder and author of Know Me, Like Me, Follow Me: what online social networking means for you and your business is set to change the face of business. In her latest business advice show, Penny discusses “What Online Social Networking Means for You and Your Business” Penny Power explains the secret behind […]Read more "Methodology for Successful Social Marketing."
Over the past 5 years the amount of time per day that our kids are spending with media has gone up over an hour to 7 1/2 hours a day. The kids today are starting younger and younger to not only be viewing media but to be communicating, sharing information and engaging with others virtually through a […]Read more "The Connected Generation – Kids Spending 7 1/2 Hours a Day 7 Days a week with Media"
For many with family and friends inmpacted by the Haiti earthquake disaster Social Networks have been a way to keep in touch through the crisis. The disaster in Haiti has been devestating please take a moment to send up a quick prayer and donate what you can to the cause. By giving up one or two visits to the coffee shop this month you can offset […]Read more "Social Networks Become Lifeline to Communication in Haiti – Mobile Donations are a Quick Way to Get Involved"
Each year major brands race to develop the most talked about Super Bowl Ad. With Pepsi’s recent announcement that they will not be in this years Super Bowl Ad line up opting instead to launch a $20 million dollar social marketing campaign things are getting interesting. In the below Ad Age post this morning a […]Read more "Family Values Make their way to Super Bowl 2010"
Which Brands are leveraging the Social Marketing Wave? Each year that passes we are seeing Social Marketing become more and more integrated into the mainstreem marketing mix. Virtue, a social media management firm has compiled their Top 100 most Social Brands list for the last few years. It is really interesting to see who had […]Read more "Top 100 Most Social Brands"
Business.com put together a number of good whitepapers on Social media that I will be sharing the links to this week. Their Business Social Media Best practices report delves into the power and popularity of Q&A forums. In this business social media best practices report, identify opportunities to grow your business by participating in business […]Read more "Social Media Best Practices: Q&A Forums Whitepaper"