The Attention Economy

The Speed Read 1. Attention is a scarce resource. Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention. When people can skip ads, they often do. And when they cannot skip, they often look away. The explosion in digital content, new forms of advertising and technology at our […]

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2019 Marketing Trends

2019 Marketing Trends Report Digital marketing is constantly evolving—how do you stay ahead and take advantage of the latest trends? Sign up to learn about 9 of the biggest shifts that are revolutionizing marketing, artificial intelligence and customer experience. Build a cutting-edge marketing career and program with expert insights on: • The hottest new job […]

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Building Brand Trust In Financial Services

Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity. Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply […]

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Attitude Wins Over Aptitude!

B+ is my new mantra, meaning  BE POSITIVE!  For those of you who know me, you know that I believe that “Attitude Drives Outcomes”.  It is the single most important asset we have as individuals and as a company culture. Our attitude individually and as a community gives us the power to achieve greatness together, […]

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