Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Read our new white paper, Location, Location, Location: Where Your Customers Are Matters and What You Can Do About It, and learn:
- What beacon technology is and how it affects the customer experience
- 5 guidelines to consider when implementing location-based marketing
- Questions to ask when defining your metrics of success
- How major retailers and organizations are already using and testing beacon technology