Mobile Local Search: An Untapped Goldmine – Search Engine Watch Article by Warren Raisch

Posted on by Warren Raisch

Search Engine Watch Screen Shot 2015-07-15 at 7.24.09 PM

Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.

Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop.

The time to get mobile right is now.

Optimizing Mobile for Search and UX

Optimizing mobile pages for both search and user experience gives you the best chance of garnering very low cost mobile search traffic. Check out the full article on Search Engine Watch at the link below:

http://searchenginewatch.com/sew/opinion/2413246/mobile-local-search-an-untapped-goldmine

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Warren Raisch has over 20 years of experience as a senior executive at leading public companies including IBM, Apple Computer, Interwoven (HP division), Adobe ( Omniture) , Digitas, MarchFIRST and Digitaria (WPP), Warren has set up global Sales, Marketing, Services as well as Partner and Channel development across more than 190 countries. Warren is a frequent speaker at leading industry events and is a published author with McGraw-Hill Publishing with his business book "The eMarketplace".