2012 Social Marketing and New Media Predictions

2012 Social Media Predictions
2012 Social Media Predictions

As we enter 2012 let’s take a look at some of the Social Media & Marketing predictions.  Below is a free download for your review.

Download Here:



In his book Engage!, BriaN SoliS posits that “New media is a matter of digital Darwinism affecting any and all forms of marketing and service. In the world
of democratized influence, businesses must endure a perpetual survival of the fittest. Engage or die!”

Given the importance of new and social media on every aspect of business, the leadership team at Awareness Inc. connected with the influencers who are shaping the new marketing agenda. We contacted business and marketing experts, marketing leaders and agency visionaries to create a list of top 2012 predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year. We hope you find these expert predictions informative, educational and actionable so you, the business and marketing leaders of today, can successfully engage in the evolving ecosystem that supports the socialization of information, and are in a position to help businesses adapt to the new era of lasting relationships.

Awareness contacted over 34 leading marketing strategists, such as David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin and Steve Rubel; strategists at leading companies such as Intel and Constant Contact; and visionaries at marketing agencies like Mindjumpers, Holland-Mark, Voce Communications and Raidious to collect their insights along six key areas:

Part 1 Predictions for the biggest (social) marketing developments Part 2 The role of “big data” in (social) marketing
Part 3 Key technology to impact (social) marketing
Part 4 The role of mobile in (social)

Part 5 The top challenges for (social) marketers Part 6 The top trusted news resources appendix Biography

This 2012 Social Marketing and New Media Predictions white paper follows the six parts outlined above, with each part containing insights from three separate groups:

1) Leading marketing strategists,

2) Brand marketers at leading companies, and

3) Leading thinkers from marketing consulting firms and social marketing agencies.

Enjoy the research and let us know your thoughts on the 2012 Trends in Social Media.

Post By| Warren Raisch January 6, 2012


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