There are a few surprises in this years Brandz- Top 100 most valuable global Brands reports. We are seeing a major recognition of emerging market brands in markets such as China, India and Brazil. We also see some great insights on emerging media and technology players who are among the fastest growing brands in the world, leading the pack of course is Facebook celebrating it’s 7th birthday.
Apple takes the lead from Google as the number one most valuable brand in the world. The brand increased in value by 84 percent to $153.3 billion. Apple’s rise came as the value of the BrandZ Top 100 Most Valuable Global Brands appreciated by 17 percent to $2.4 trillion, driven by year-on-year growth in all 13 product sectors studied
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– The Digital Revolution: Finding the shopper along the random and confusing “Path to Purchase.”
– A Generational Shift: Meeting the different expectations of the “Millennial” and “Boomer” generations.
The report also includes, for the first time, in-depth reports on brand development in three of the world’s fastest-growing markets – Brazil, China and India.
An overview summarizing key brand and product sector developments and trends accompanies the Top 100 ranking. Charts and analysis explore year-on-year changes in brand value:
– Top 20 Risers: Brands that ascended fastest.
– Newcomers: Brands ranked for the first time.
– Year-on-Year Change: What sectors moved up or down.
– Brand Contribution: Customer-bonding leaders.
– Regions: Value concentration geographically.
Brands are ranked and their performances analyzed in 13 product sectors: apparel, beer, cars, fast food, financialinstitutions, insurance, luxury, oil and gas, personal care, retail, soft drinks, technology and telecom providers. The report concludes with a series of recommendations for depth explanation of the BrandZ valuation methodology.
interpreting societal shifts that are likely to influence brands and brand value in the future as they did in 2010:
The study is commissioned by WPP and undertaken by Millward Brown Optimor, the experts in the economics of branding and financial valuations. These are the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings include some of the world’s most recognized brands and brands that are virtually unknown except in fast-growing parts of the world in Asia or Latin America. All these brands survived the most challenging global economy of the past 80 years. Most emerged strengthened and poised for growth. Success is difficultto unbundle. How much can we attribute to leadership, strategy or tactics – even luck? One thing we know for sure. Brand plays an important – and measurable – role. Brand contributes significantly to earnings across all sectors, both consumer facing and business-to-business.The value of the BrandZ Top 100 Most Valuable Global Brands increased 64 percent since 2006. During the same period, the stock market value of the BrandZ portfolio grew by 35.9% compared with a fall of 1.1% for the S&P 500.Post by Warren Raisch – October 27, 2011