14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011

QR Codes are hitting a tipping point in the U.S. Take  a look at the latest ComScore press release out this week.  The power to syndicate your content directly out to consumers at the point of sale in an immediate on-demand manor is an outstanding marketing opportunity.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011

For insights into QR code usage in Europe, please visit the comScore Data Mine.

Let us know what you think about the use of QR codes in your marketing mix.

Post by Warren Raisch ! August 13, 2011

Advertisements
Categories: Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s