Want to know more about who is on Facebook? Check out the latest research from MarketingProfs. As I find the latest research. I’ll post it here for you to download. Below is a summary and some samples of what you will find in the MarketingProfs rerecent research report. For the full report go to:
It’s easy to get lost in the Facebook hype. Everybody’s on it—but is “everybody” relevant to you? Here’s a quick way to find out.
Check out Research Spotlight: Facebook, a new report from MarketingProfs that offers a cheat sheet on the social site, breaking down vital user data for marketers. Featuring data and charts from comScore, Hitwise, Nielsen, BIGresearch and other reputable sites, it offers a world of context in just about 40 pages. Here’s a glimpse:
Who’s on Facebook?
– The average age of a Facebook user is 37. But all ages are well-represented, and in higher volumes than at other sites.
Europe and the US lead the way. In August 2009, Europe scored the highest number of unique Facebook users (nearly 131 million), followed by North America (106.28 million).
– Ethnic minority groups in the US prefer Facebook. All minority groups sampled for a 2010 report use Facebook more than YouTube, MySpace and Twitter.
– Asian users are avid users. Although Asians in the US comprise the smallest ethnic user group identified in the survey (75.7% white; 15.8% Hispanic; 12.1% black; 2.9% Asian), they use the site almost 20% more than other minority groups.
MarketingProfs has other Research Spotlights coming for Twitter, LinkedIn and Vimeo. In the meantime, you can sample parts of the Facebook report for free or download the full report at the below link.
WHO’S ON FACEBOOK?
Adoption by all age groups continues to expand, with particularly strong growth among users 25 to 49 years old, and newfound growth over the last two years among people 50 years and older.
Weekly use among various ethnicities in the United States is about the same, except for Asians, who use Facebook more than others. But among all ethnicities, people use Facebook more than YouTube, MySpace and Twitter.
Post By Warren Raisch: August 3, 2010