Ever want to take your freinds along shopping with you to help you with those large and small decisions about fashion, electronics or even vacation destination choices? Well with todays busy lifestyle that most of us live it is not practical to have your friends along with you all the time. Visa has created a new social shopping platform which allows you to “virtually” invite your friends along with you through a new social shopping experience called Right Cliq.
Right Cliq by Visa lets you post items that you are interested in buying and invite freinds to comment, make recommendations, share their experiences and knowledge with you without ever leaving their keyboard.
A Commoncraft video explains how it works:
The concept is solid and I’ll be tracking it’s success to see if it catches on among consumers. One initial downside to the platform is that it requres the users to download a plug-in from Visa. This will be a barier for some consumers. As I went through the installation I could also see some people having reservations about giving their finaincail information to the platform. It is good that it is from Visa which gives it a feeling of security but I think this might be another barrier to broad market acceptence. If you want to download the plug-in and try it click on the Visa Right Cliq link below and let me know your feedback and experience with the platform.
Link to site:
Post: Warren Raisch Social Shopping – July 29, 2010