Great interview that outlines how a faith-based movie with a great true story can move to the number one position in the Box Office. I have a family of four and I am constantly frustrated with the lack of quality movies that I can actually take my children to. There seems to be a misconception in Hollywood that if you produce movies with a good story and Christian foundations that they wont sell at the Box Office. I am pleased to see this movie doing so well.
Grace Hill’s Jonathan Bock Tells M&V Why More Brands Should Work With the ‘Niche’ Market of the Faithful
Madison & Vine
LOS ANGELES (AdAge.com) — Madison & Vine caught up with Grace Hill’s Jonathan Bock on the eve of “Blind Side’s” third blockbuster weekend to talk about the current size of the church-going crowd, the definition of the modern Christian and what cues other marketers can take from “The Blind Side’s” unconventional success.