Advertising Age put together a great About Digital Report with CEO Rob Katz of Vail Resorts who has been undertaking some radical changes with his companies advertising strategy. He has made a switch from traditional long planning cycle media advertising such as print to more nimble real-time Social media and digital marketing. He feels it fits the changing trends in how clients are traveling with shorter notice and less planning, relying more on social influencers. He has taken his traditional adversiting budget and put it into a slush fund of sorts for conducting more real time Social and Digital marketing that he can track results on in close to real time. The results have been impressive. Enjoy the Video and check out the full story at: http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001
What do you think about his strategy? Is it too radical or just right for the digital age?
Post by Warren Raisch on Social Media Marketing Success Strories Series: December 3, 2009