Neilsen Social Marketing Research Reports

Nielson Social Marketing Research Report
Free Nielson Social Marketing Research Report

Nielsen conducted some interesting research on Social Marketing earlier this year. Below is an outline of the highlights and a  link to a free copy of the  full Nielsen Social Marketing Research Report

Global Faces and Networked Places

A Nielsen report on Social Networking’s New Global Footprint

Report Highlights

  1. Putting the growth of social networks – popularity and engagement – into context
  2. How the audience to social networks is changing
  3. The challenges facing advertisers on social networks
  4. What advertisers can do to find the magic formula for advertising in social networks
  5. Factors contributing to the Facebook phenomenon
  6. Why localisation has won the day in many countries
  7. Where mobile social networking has taken the greatest hold
  8. What ‘traditional’ publishers can do in the face of the social network phenomenon

Warren Raisch – Social Marketing Research Post: November 10, 2009

2 thoughts on “Neilsen Social Marketing Research Reports

Leave a Reply to warrenraisch Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s