Nielsen conducted some interesting research on Social Marketing earlier this year. Below is an outline of the highlights and a link to a free copy of the full Nielsen Social Marketing Research Report
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
Global Faces and Networked Places
A Nielsen report on Social Networking’s New Global Footprint
Report Highlights
- Putting the growth of social networks – popularity and engagement – into context
- How the audience to social networks is changing
- The challenges facing advertisers on social networks
- What advertisers can do to find the magic formula for advertising in social networks
- Factors contributing to the Facebook phenomenon
- Why localisation has won the day in many countries
- Where mobile social networking has taken the greatest hold
- What ‘traditional’ publishers can do in the face of the social network phenomenon
Warren Raisch – Social Marketing Research Post: November 10, 2009
GREAT report! Thanks! 🙂
Hi Johnny. Thanks for the note. There is so much going on in the Social Marketing realm it is an exciting space. Look forward to catching up with you.