Nielsen conducted some interesting research on Social Marketing earlier this year. Below is an outline of the highlights and a  link to a free copy of the  full Nielsen Social Marketing Research Report

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

Global Faces and Networked Places

A Nielsen report on Social Networking’s New Global Footprint

Report Highlights

1. Putting the growth of social networks – popularity and engagement – into context
2. How the audience to social networks is changing
3. The challenges facing advertisers on social networks
4. What advertisers can do to find the magic formula for advertising in social networks
5. Factors contributing to the Facebook phenomenon
6. Why localisation has won the day in many countries
7. Where mobile social networking has taken the greatest hold
8. What ‘traditional’ publishers can do in the face of the social network phenomenon

Warren Raisch – Social Marketing Research Post: November 10, 2009