Using analytics to solve customers’ new struggles During Covid-19

Webinar Details: We are all working together through these challenging Covid-19 times. In order to be of help we are providing Webinars to help Marketers navigate the changing customer expectations. From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help […]

Customer communication in the COVID era A 7-step guide for marketers

I am wishing everyone well who has been impacted by Covid-19 and the surrounding personal and financial impacts. In challenging times I believe it is critical that we unite together to support each other. To that end we are hosting a webinar this Friday, March 20 at 11am ET where we’ll walk you through strategic tips on […]

The Power Of Gratitude! It’s Good For You & Your Business!

I want to start todays thought for the day by saying THANK YOU! I appreciate you for taking the time to be here and to share your thoughts. Hopefully we were all raised with saying please and thank you and we were taught to have a sense of appreciation for others. It might just be […]

B2B Marketing Trends 2020

Historically, B2B marketers have focused on converting new customers. But the B2B marketing landscape is maturing, and these marketers are learning from their B2C peers that it’s less expensive to keep an existing customer rather than bring in a new one. To do this, marketing teams must align with the sales and accounts teams and […]

Forrester – 2020 Predictions

A new decade begins with great uncertainty in business, government, and society. The atmosphere is charged with energy. Sweeping changes are poised to take place. But which ones? The market teeters on the brink between possibility and reality. Change will come in staggered steps, with trends only becoming clear when several seemingly disjointed developments are […]

Download The Personalization Index

Download the 2019 Personalization Index Get a downloadable version of the 3rd annual research, including the complete top 100 list, background on the Index, profiles of the top 10 ranking brands, and more! Download here: https://www.sailthru.com/personalization-index/insights Find out why Sephora earned the #1 place in this years index. The report highlighted Sephora’s obsession with its […]

2020 Insights and Predictions in Customer Engagement

What will define great customer engagement in 2020? The answers will make the difference between a good strategy and a great one — one that will turn customer interest into conversions, and buyers into brand ambassadors. We wanted to know how top brands were approaching customer engagement 2020, so we posed the same question to […]

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