On July 15th we launched a new company called Acoustic which is a carve out of IBM ‘s Watson Marketing division. As you might expect it is an AI driven marketing platform. But unlike other start-ups this new company comes with a rich history of best of breed solutions, thousands of customers and hundreds of […]
Read more "The Launch Of Acoustic An AI Marketing Cloud"The Speed Read 1. Attention is a scarce resource. Dentsu Aegis Network’s proprietary research reveals that only one third of ads get audience’s full attention. When people can skip ads, they often do. And when they cannot skip, they often look away. The explosion in digital content, new forms of advertising and technology at our […]
Read more "The Attention Economy"a quick summary of 5 things a marketer needs to know about leveraging AI, Machine Learning and Automation to drive personalization at scale.
Read more "5 Things A CMO Should Look For with AI in Marketing Automation"2019 Marketing Trends Report Digital marketing is constantly evolving—how do you stay ahead and take advantage of the latest trends? Sign up to learn about 9 of the biggest shifts that are revolutionizing marketing, artificial intelligence and customer experience. Build a cutting-edge marketing career and program with expert insights on: • The hottest new job […]
Read more "2019 Marketing Trends"Join the leading names in social media and experts in wealth management for an industry discussion on the best practices, compliance considerations and latest developments in the use of digital communications platforms. The #SIFMA social program will explore how we serve our clients and will feature a wide range of topics including: New trends in […]
Read more "Wealth Management Social Media & Digital Marketing Seminar"Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity. Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply […]
Read more "Building Brand Trust In Financial Services"B+ is my new mantra, meaning BE POSITIVE! For those of you who know me, you know that I believe that “Attitude Drives Outcomes”. It is the single most important asset we have as individuals and as a company culture. Our attitude individually and as a community gives us the power to achieve greatness together, […]
Read more "Attitude Wins Over Aptitude!"