THE ERA OF THE MOBILE SHOPPER

Nielsen’s fourth-quarter 2015 Mobile Wallet Report For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up […]

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The Future of Content: Rethinking Content Consumption

According to The Future of Content: Rethinking Content Consumption, a national survey report released this week, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media a leader in groundbreaking interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery […]

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Is Customer Service Moving To Texting?

Is Customer Service moving to text messaging?  Self service is on the rise and there is a predicted  decline in live voice conversations, according to a Dimension Data report last year, customer support organizations anticipate a 35 percent drop in voice interactions over the next two years. But customer service inquiries across mobile apps, mobile chat, and […]

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