Using analytics to solve customers’ new struggles During Covid-19

Webinar Details: We are all working together through these challenging Covid-19 times. In order to be of help we are providing Webinars to help Marketers navigate the changing customer expectations. From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help […]

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B2B Marketing Trends 2020

Historically, B2B marketers have focused on converting new customers. But the B2B marketing landscape is maturing, and these marketers are learning from their B2C peers that it’s less expensive to keep an existing customer rather than bring in a new one. To do this, marketing teams must align with the sales and accounts teams and […]

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Forrester – 2020 Predictions

A new decade begins with great uncertainty in business, government, and society. The atmosphere is charged with energy. Sweeping changes are poised to take place. But which ones? The market teeters on the brink between possibility and reality. Change will come in staggered steps, with trends only becoming clear when several seemingly disjointed developments are […]

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