Being found online is critical to the success of any business today. More than 50% of Google traffic is now coming from mobile devices from people on the go looking for local information. In order to be found in these local mobile searches and within map results it is very important to update and maintain […]Read more "The Importance Of Google-My-Business For Being Found Online"
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions. Read our new white paper, Location, Location, Location: Where Your Customers Are Matters and What You Can […]Read more "Go Bigger With Beacons"
Moving Marketing From a Cost Center to a Revenue Center. Thanks to the Center For Media Research for sharing new data, and updated report findings from Forrester by Laura Ramos showing that B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects […]Read more "Moving Marketing From a Cost Center to a Revenue Center."
Wal-Mart Stores, Inc. and Jet.com, Inc. announced they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction. This is a huge […]Read more "WalMart Acquires Jet.Com -Will They Leverage the innovation, Technology & Entrepreneurial Spirit?"
Image from Gartner Inc. According to the Center For Media Research Report on a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study […]Read more "The Changing Digital Commerce Landscape"
Warren Raisch Webinar: BazaarVoice and Rio SEO Combine platforms to Drive High Conversions through Local Search and Consumer Generated Content It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the […]Read more
Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"