Digital is now driving more calls to businesses than ever before. In 2015 digital channels drove 92% of these calls, up from 84% in 2014. The Center for Media Research reported on the following results from the 2016 Call Intelligence Index published by Invoca. The report finds more customer calls come from mobile search than […]Read more "92% of Business Calls Being Driven By Digital"
Mark your calendars for July 20th, as I am joined by Joe Keenan from Total Retail, Todd Werden from Boston Retail Partners and BazaarVoice to share with you the power of combining Local Search Marketing with Consumer Generated Content. Over 30% of Google searches are local. Are you being found for the searches that matter […]Read more "Driving Local Revenue With Consumer Generated Content"
On May 31, 2016 – Marketo, Inc. (NASDAQ: MKTO), a leading provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses. I have to admit, I was a […]Read more "Marketo Acquired By Vista- What Does The Future Hold?"
Posted by Warren Raisch – June 8, 2016 Leading vendors including Oracle, SAP, IBM and Microsoft have all been steadily building their commerce capabilities over the years and have been restructuring their offerings into Commerce Cloud offerings. This month Salesforce makes their debut into the Commerce Cloud arena. Salesforce Commerce Cloud The new Salesforce Commerce […]Read more "Salesforce Enters The Commerce Cloud Arena"
Nielsen’s fourth-quarter 2015 Mobile Wallet Report For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up […]Read more "THE ERA OF THE MOBILE SHOPPER"
According to The Future of Content: Rethinking Content Consumption, a national survey report released this week, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media a leader in groundbreaking interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery […]Read more "The Future of Content: Rethinking Content Consumption"
Is Customer Service moving to text messaging? Self service is on the rise and there is a predicted decline in live voice conversations, according to a Dimension Data report last year, customer support organizations anticipate a 35 percent drop in voice interactions over the next two years. But customer service inquiries across mobile apps, mobile chat, and […]Read more "Is Customer Service Moving To Texting?"