This webinar has passed, watch the recording: Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees […]Read more "Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic"
The world of Search is going mobile. From store look-ups to product research, during last week’s webinar with Rio SEO, a representative from Fred Meyer Jewelers confirmed what recent studies have been showing: consumers are increasingly turning to mobile to find, research and sometimes transact with local businesses. Warren Raisch, Chief Customer Officer of Rio […]Read more "300+ LOCATION JEWELER EXPLORES CONSUMER SHIFT TO MOBILE SEARCH"
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to […]Read more "Mobile Local Search: An Untapped Goldmine – Search Engine Watch Article by Warren Raisch"
Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.Read more "The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!"
Steve-Jobs I truly beleive that the secret to any success can be measured by your degree of passion for what you are doing and your ability to turn your passion into action. I have spent my career following my passions and creating the future that I wanted to live in. Growing up in the “Digital […]Read more "The Secret To Success is Passion!"
As the Marketing industry moves more into a revenue accountability mode it is critical that we set up our Marketing organizations, activities and campaigns to be revenue focused. Below is an outline of a recent webinar I gave called Revenue Metrics for a Revenue Marketer. <div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/edynamic1999/revenue-metrics-for-the-revenue-marketer” title=”Revenue Metrics for the […]Read more "Revenue Metrics For A Revenue Marketer"
DMA 2014 – Masters Presentation on “The Revenue Imperative”. I will be back for my 5th year speaking at the DMA national events. This year I am speaking about the “Revenue Imperative” that is transforming marketing roles. We have conducted primary research across multiple industries and have found that over 50% of marketers now hold […]Read more "The Revenue Imperative Masters Session At DMA 2014"