Will 2016 finally be the year that we all manage to engage our customers with some levels of personalization? It has long been the goal of marketers to provide one-to-one marketing. In the digital age that translates to every digital and physical touchpoint which makes it incredibly challenging to deliver at scale. With today’s advanced […]Read more "2016- The Year Of Personalization, Think Local"
By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to offline […]Read more "Transforming Mobile Search Into Sales – Whitepaper – Warren Raisch & Greg Sterling"
Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year. And yet without a comprehensive offline-to-online strategy in place, a beacon is just […]Read more "Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]"
Join Warren Raisch For An Interactive Ignition Event DMA2015 – &THEN EVENT – BOSTON – OCTOBER 4-6 2015 – BOSTON MA 7 Steps To Aligning Revenue & Marketing Tuesday October 6th – 2:30 PM In todays’ business world it’s all about revenue. Based on 2014 DMA research we found that 50% of CMO’s are now accountable for […]Read more "DMA 2015 & THEN EVENT – BOSTON"
This webinar has passed, watch the recording: Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees […]Read more "Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic"
The world of Search is going mobile. From store look-ups to product research, during last week’s webinar with Rio SEO, a representative from Fred Meyer Jewelers confirmed what recent studies have been showing: consumers are increasingly turning to mobile to find, research and sometimes transact with local businesses. Warren Raisch, Chief Customer Officer of Rio […]Read more "300+ LOCATION JEWELER EXPLORES CONSUMER SHIFT TO MOBILE SEARCH"
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to […]Read more "Mobile Local Search: An Untapped Goldmine – Search Engine Watch Article by Warren Raisch"