Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.Read more "The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!"
Steve-Jobs I truly beleive that the secret to any success can be measured by your degree of passion for what you are doing and your ability to turn your passion into action. I have spent my career following my passions and creating the future that I wanted to live in. Growing up in the “Digital […]Read more "The Secret To Success is Passion!"
As the Marketing industry moves more into a revenue accountability mode it is critical that we set up our Marketing organizations, activities and campaigns to be revenue focused. Below is an outline of a recent webinar I gave called Revenue Metrics for a Revenue Marketer. <div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/edynamic1999/revenue-metrics-for-the-revenue-marketer” title=”Revenue Metrics for the […]Read more "Revenue Metrics For A Revenue Marketer"
DMA 2014 – Masters Presentation on “The Revenue Imperative”. I will be back for my 5th year speaking at the DMA national events. This year I am speaking about the “Revenue Imperative” that is transforming marketing roles. We have conducted primary research across multiple industries and have found that over 50% of marketers now hold […]Read more "The Revenue Imperative Masters Session At DMA 2014"
here are no shortages of technologies to apply to marketing challenges but one key area that I see a rapid ROI on is the use of Marketing automation tools that truly move the needle on driving Leads down the funnel through quality nurturing programs that build a prospect relationship to the point of becoming a customer.Read more "Marketing Automation Delivers Real Results To Marketers"
Feeling the pulse of teenagers’ inactivity on its social network, Facebook has dangled more than $ 3 billion in cash to woo Snapchat, the popular photo-messaging start-up used by younger audiences.Read more "Snapchat Turns Down $3 Billion Offer From Facebook"
Generating high-quality leads is an immensely difficult and complex problem to tackle, illustrated by the range of marketers recognizing this challenge. The ways to address it are equally varied and complicated. I don’t want to belittle the challenges you face every day in your job by touting an easy panacea — even if that tends to make for compelling article headlines that get shared widely across the Web.Read more "This Weeks Marketing Research Chart – What is the B2B Marketers Biggest Challenge?"