The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!

Content Marketing is critical for modern marketers. With up to 70% of the purchase decision being influenced in the customer buying cycle prior to a customer contacting your company it is critical to be found and valued as a thought leader prior to that first customer call.

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Revenue Metrics For A Revenue Marketer

 As the Marketing industry moves more into a revenue accountability mode it is critical that we set up our Marketing organizations, activities and campaigns to be revenue focused.  Below is an outline of a recent webinar I gave called Revenue Metrics for a Revenue Marketer.   <div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/edynamic1999/revenue-metrics-for-the-revenue-marketer&#8221; title=”Revenue Metrics for the […]

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This Weeks Marketing Research Chart – What is the B2B Marketers Biggest Challenge?

Generating high-quality leads is an immensely difficult and complex problem to tackle, illustrated by the range of marketers recognizing this challenge. The ways to address it are equally varied and complicated. I don’t want to belittle the challenges you face every day in your job by touting an easy panacea — even if that tends to make for compelling article headlines that get shared widely across the Web.

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